EDITORIAL

Sustainable Living in Cambodia: What Influences the Purchase Intentions for Green Buildings in Khmer Green Village, Siem Reap in the Post-Covid 19?

1-13

Factors Impacting the Perceived Strategic Value, Evaluation, And Adoption of Big Data Analytics - A Case Study of The Top Ten Revenue Share Contractor Companies in Bangkok, Thailand

14-25

Influencing Factors of Consumers’ Satisfaction and Purchase Intention toward Social Commerce Context in Hangzhou, China

26-39

Factors Affecting the Continuance Usage Intention of MOOCs in Higher Education

40-50

Factors Impacting Behavioral Intention to Use Blended Learning for English Courses in Higher Vocational Colleges in China

51-64

Key Factors Affecting the Creativity Development of Employees in Private Creative Companies in Chengdu, Sichuan Province, China

65-74

Assessing Influencers of Entrepreneurial Intentions and Behavioral of Undergraduate Students in Xuzhou, China

75-83

Factors Impacting the Perceived Usefulness and Behavioral Intention toward Blended Learning System in Higher Education

84-96

Key Factors Influencing Non-Graduating Undergraduates' Satisfaction and Intention to Utilize Digital Libraries in Sichuan, China

97-107

Drivers of Attitude and Behavioral Intention Toward Blended Learning in Higher Education

108-120

Exploring What Drives Satisfaction in Online Dance Courses: Insights from Public Universities in Nanjing, China

121-131

Exploring the Factors Influencing Junior College Students' Satisfaction and Loyalty on Short Video Social Media Platforms in Chengdu, China

132-141

Determinants of College Students' Intentions and Usage Patterns in Online Learning

142-153

Unlocking the Key Factors Driving Chengdu Undergraduates to Stay Engaged with Knowledge Payment Platforms

154-162

Key Factors Influencing College Students' Satisfaction and Continuance Intention in E-Learning: A Study in Chengdu, China

163-172

Factors Shaping Students' Attitudes and Adoption Intentions Toward Artificial Intelligence Applications: A Case Study at a Private University in Zhanjiang, China

173-183

Factors Influencing Behavioral Intention Toward E-learning Among Film & Animation Undergraduates: An Empirical Study at a Public University in Chengdu, China

184-194

Optimizing Digital Engagement in Hotels: Analyzing Cross-cultural Fulfillment of Guest Needs

195-204

An Analysis of Factors Influencing Group-Based Self-Esteem and Sense of Belonging Through Student Association Involvement at Private Universities in Zhanjiang, China

205-217

The Factors Impacting Junior College Students’ Satisfaction and Continuance Intention to Use MOOC Platform in Chengdu, China

218-227

Key Drivers of College Students' Satisfaction and Continuance Intention to Use E-Learning in Sichuan, China

228-236

Predicting Factors Behind Students' Perceived Usefulness and Behavioral Intention to Adopt E-Learning: A Case Study of a Private University in Zhanjiang, China

237-249

Exploring What Drives College Students' Satisfaction in Learning Xinjiang Landscape Painting: A Case Study at an Art College in Yichang, China

250-260

Drivers of Undergraduate Student Satisfaction with Smart Campus Technology: Insights from Chengdu

261-272

Student Satisfaction and Continued Usage of Cloud-Based Smart Platforms: An Analysis from Chengdu, China

273-283

AI Adoption and Innovative Behavioral Strategies Leading to Performance Through Innovative Work Behaviors of Support Staff in Higher Educational Institutions

284-294