EDITORIAL

Impact of University Management Practices on Lecturer Work-life Balance and Well-being in Zhanjiang, China

1-13

Determinants of Undergraduates’ Behavioral Intention Toward Online Learning: A Case Study in Sichuan, China

14-28

Determinants of Student Satisfaction in Higher Vocational Education: A Case Study of a College in Zhejiang Province, China

29-39

Determinants of University Students' Perceived Usefulness and Behavioral Intentions toward Online Learning Applications in Chengdu, China

40-50

Exploring the Impact of XR Applications on Tourist Experience and Continued Use Intentions at the Zigong Lantern Festival, China

51-61

Factors Influencing Postgraduate Students’ Satisfaction and Intention to Use E-Books: A Study at Sichuan University, China

62-71

Exploring the Drivers of Teacher Job Satisfaction: A Case Study of a Private High School in Kunming, China

72-81

Determinants of Junior College Students’ Satisfaction and Intentions to Adopt Artificial Intelligence in Chengdu, China

82-92

Landscaping Students' Academic Performance in Vocational Education – A Case Study of a Public Physical Education College in Yunnan, China

93-100

Factors Affecting Graduate Students' Cognitive Attitude and Purchase Intentions Toward Live-Stream Shopping: A Study in Mianyang, China

101-113

Factors Influencing User Satisfaction and Repurchase Intention on Jindong’s Cross-Border E-Commerce Platform: A Study of Users in Heilongjiang, China

114-126

An Analysis of Factors Influencing Audience Satisfaction in Vocal Music Performances: A Case Study of Chengdu City Concert Hall

127-136

Analyzing Student Satisfaction with Synchronous E-Learning on Robotic Process Automation Application for Finance in Guangdong, China

137-146

Key Drivers of Satisfaction, Perceived Usefulness, and Adoption of Flipped Classrooms at a Private University in China

147-158

Developing Higher Vocational College Student’s English Academic Performance in Blended Learning in Henan, China

159-166

Study on the Factors Influencing the Usage Behavior of International Education Cloud Platform in China

167-175

Drivers of Satisfaction and Commitment in MOOC Learning: Insights from College Undergraduates in Sichuan, China

176-184

Understanding High-Income Consumers' Purchase Intentions for Precious Jewellery in Urban Myanmar: A Study of Yangon, Mandalay, and Naypyitaw

185-195

Assessing Graduate Student Satisfaction with E-Learning: A Case Study of Sichuan Conservatory of Music

196-208

An Analysis of Factors Influencing the Behavioral Intention to Use AI-Based Social Media Among Computer Science Undergraduates in Sichuan, China

209-219

Understanding College Students’ Entrepreneurial Intention: A Case Study of Shanxi University of Finance and Economics

220-230

Student Satisfaction and Continuance Intention toward Short Video Applications: An Empirical Study from Chengdu

231-242

The Communication Model for Promoting the Low-Carbon Society Concept in the Restaurant Business for Sustainability in Surat Thani Province

243-252

Factors Influencing Construction Workers’ Unsafe Behavior: Evidence from Guangdong, China

253-263

Factors Affecting Engagement and Purchase Intention among Chinese Gamers: A Case Study of Leading Massively Multiplayer Online Role-Playing Games

264-275