Factors Influencing Postgraduate Students’ Satisfaction and Intention to Use E-Books: A Study at Sichuan University, China
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Purpose: This article aimed to research the critical factors impacting postgraduate students’ user satisfaction and intention to use electronic books (e-books) in Sichuan University, China. The conceptual framework presented a cause-and-effect connection between task-technology fit, system quality, service quality, information quality, attitude to use, user satisfaction, and intention to use. Research design, data, and methodology: The researcher adapted a quantitative technique (n=500) to distribute the questionnaire to postgraduate students at Sichuan University, China. Non-probability sampling included judgmental sampling to select students in Sichuan University who are from four different majors, quota sampling to define the sample size, and convenience sampling to collect data and distribute the questionnaires online. The researcher utilized structural equation modeling (SEM) and confirmatory factor analysis (CFA) to conduct the data analysis, including model fit, reliability, and construct validity. Results: The results revealed that task-technology fit, system quality, and service quality significantly affected user satisfaction. Information quality affects students’ intention to use electronic books. Attitude to use impacted considerably students’ intention to use electronic books. In addition, students’ user satisfaction also affects their intention to use electronic books. Conclusions: The statistics suggested that to increase of digital industry revenue, operators of electronic books should consider these factors when they release their products and electronic books.
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