Determinants of Student Satisfaction in Higher Vocational Education: A Case Study of a College in Zhejiang Province, China
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Purpose: This study explores factors influencing student satisfaction at a vocational college in Zhejiang, China, to develop strategies for improvement. Research design, data, and methodology: The research employed three phases: analyzing the current situation, designing a strategic plan, and evaluating the expected outcomes. A mixed-methods approach included a pilot test with 30 participants and an Index of Item-Objective Congruence (IOC) validity check by three experts. Data from 120 valid survey responses were analyzed using Multiple Linear Regression (MLR). Additionally, interviews with 30 students, three teachers, and two administrators provided qualitative insights. After presenting the strategic plan, the same group of students re-evaluated it via a follow-up questionnaire. Results: MLR analysis showed significant influences of perceived value, university image, and student engagement on satisfaction, while teacher support and service quality were non-significant but still prioritized. Paired sample t-tests indicated significant improvements in all variables post-strategic plan implementation. Conclusions: The strategic plan effectively enhanced student satisfaction, with further improvements anticipated upon full execution. These outcomes are expected to bolster the college’s reputation, competitiveness, and ability to attract new students.
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