Determinants of The Development Strategies  of Chinese New Energy Vehicle Enterprises

Cecilia Mercado; Li Huoming

Authors

Cecilia Mercado
Li Huoming

Keywords:

determinants, SWOT, new energy vehicle, development strategies

Abstract

This study investigates the factors that affect the development strategies of New Energy Vehicle (NEV) companies in Chongqing, China, employing a descriptive quantitative design based on the SWOT framework. Data were collected through a validated structured survey administered to senior executives from 11 prominent NEV enterprises, selected through purposive expert sampling. Descriptive statistics were utilized, and SWOT determinants were discerned through a dual-basis methodology that combines quantified influence ratings with profile-based enterprise characteristics, substantiated by pertinent literature. Findings reveal that China’s NEV enterprises are predominantly large-scale and mature, characterized by extensive operational capacity, established market presence, wide distribution networks, and strong innovation resources. Influence-based analysis identifies technological capability, R&D strength, manufacturing capacity, brand effect, and large-scale assets as key internal strengths, while human capital limitations and high operational costs emerged as major weaknesses. Externally, policy incentives, export expansion, digitalization, and technological advancement present significant opportunities, whereas regulatory volatility, intensifying global competition, technological disruption, and subsidy dependence pose substantial threats. The research finds that the development of NEVs is influenced by the size and maturity of the business, its internal operational and technological abilities, and changing external policy and market conditions. For long-term strategic growth, you need to use your strengths and policy opportunities that come from your size while also dealing with cost pressures, talent shortages, inflexible innovation, and regulatory risks. To stay competitive in China's NEV industry, you need a flexible, integrated strategy that fits with the profiles of your business and changing outside factors.

Author Biographies

Cecilia Mercado

Faculty, School of Advanced Studies, Saint Louis University, Philippines

Li Huoming

Faculty, School of Advanced Studies, Saint Louis University, Philippines

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