Factors Impacting Thai Students' Satisfaction With Higher Vocational Colleges In Chongqing, China
Keywords:
Student Satisfaction, Teaching Quality, Facility, University Image, Service QualityAbstract
Purpose: This study examined the impact of five independent variables—teaching quality, facilities, university image, service quality, and organizational identification—on a dependent variable, student satisfaction, and explored whether there were significant differences among the variables. Research design, data and methodology: This study first assessed validity using the Item-Objective Congruence Index (IOC) through expert review and reliability using the Cronbach's alpha coefficient (n=30). Secondly, multiple linear regression analysis was used to examine the relationships between variables in questionnaire data from Thai students at three higher vocational colleges in Chongqing. Finally, a 16-week strategic planning (SP) project was implemented with 30 Thai students, and a paired-samples t-test was conducted to compare student satisfaction levels before and after the implementation of the strategic plan. Results: Multiple linear regression confirmed the significant impact of teaching quality, facilities, university image, service quality, and organizational identification on student satisfaction. Furthermore, paired-sample t-tests indicated significant differences in student satisfaction after the Strategic Plan (SP). Conclusions: The findings clearly demonstrate that all five hypotheses of this study are consistent with the research objectives. These findings are not only significant for vocational colleges in Chongqing but also provide practical recommendations for education administrators aiming to improve student satisfaction in similar institutions.
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