A Case Study of University Students' Learning Performance in Finance Education Through Blended Learning in Chongqing, China
Keywords:
Blended Learning, Learning Performance, Finance Education, ChinaAbstract
Purpose: This study aims to evaluate the factors influencing students' learning performance in finance education within a blended learning model at a public university in Chongqing. Research design, data and methodology: A quantitative research method was adopted, utilizing a questionnaire to collect sample data from the target population. Before distributing the questionnaire, the Item-Objective Congruence (IOC) and Cronbach's Alpha test were employed to assess its content validity and reliability. Results: The findings revealed that the conceptual research model successfully predicted and explained Cognitive Presence (CP), Teaching Presence (TP), Learning Motivation (LM), Interaction (INT), and Satisfaction (SAT), which were identified as significant predictors and antecedents of Students’ Learning Performance (SLP). Conclusions: The study recommends that finance course instructors and higher education administrators prioritize improving quality factors influencing learning performance to enhance students’ perceptions of the system's usefulness, thereby fostering positive attitudes toward blended learning.
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