Published: 2026-04-07

Editorial

EDITORIAL

Chompu Nuangjamnong
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Articles

Factors influencing the Selection of Spiritual Tourism Destination : A case study of the Memorial Park

Ummarit Klomchitcharoen

1-12

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Reinterpreting Chinese Artistic Heritage in Contemporary Product Design: Integrating Cultural Identity and Design Innovation

Hui Li, Zhe Shen, Taminee Shinasharkey, Aaron Loh

13-28

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Chinese Artistic Heritage and Craft through Artificial Intelligence: Cultural Identity and Design Innovation in the Midjourney Era

Ya Zhou, Minghui Li , Chompu Nuangjamnong

29-48

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Designing a PLC to Improve Teaching Effectiveness at St. Gabriel’s College: Case Study of the Teachers in the English Program

Masini Kaswamili, Kitikorn Dowpiset

49-67

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The Impact of AI-Driven Recommender Systems on Consumer Behavior in Thailand

The Roles of Trust and Satisfaction

Babak Jahed, Taminee Shinasharkey, Poonphon Suesaowaluk

68-80

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AI-Enhanced Immersive Learning for Intangible Cultural Heritage: The Case of Chinese Paper-Cutting

Zhe Shen, Zhang Jin, Lei Wang, Yulong Li

81-100

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