Chinese Tourists’ Food Tourism Experience: A Case Study on Jianshe Road, Chengdu, China
Keywords:
Food Tourism, Customer Experience, Service Quality, Food Quality, SatisfactionAbstract
Abstract
This study takes Jianshe Road Snack Street in Chengdu, Sichuan Province, China as its research context, focusing on Chinese tourist visiting Chengdu. The paper examines tourists’ food tourism experiences, focusing on food quality, service, pricing, and satisfaction, to offer practical and theoretical insights for improving Jianshe Road and similar food streets.The article employed qualitative methods for interview research, randomly selecting eight tourists from different places who were interested in food tourism and were playing on Jianshe Road for in-depth interviews. All interviews were recorded on video and transcribed into text. The main content of the interviews revolved around the central theme of food tourism experiences. Then, content analysis was used to integrate and summarize the entire interview content. Through this research investigation, it was found that tourists pay more attention to the freshness of food ingredients, whether the taste meets their standards. In terms of service and price, it is not simply about whether the price is high, low, or transparent. The cold service attitude of merchants forced sales, and chaotic queueing for food also affect the satisfaction of customers' food tourism experience. In terms of hygiene and environment, it is the bottom line for customers. Through the research conducted, it was found that the experience of food tourism could be better enhanced, providing effective assistance and suggestions for tourism planning departments and managers.
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