Vol. 13 No. 2 (2025): ABAC ODI JOURNAL Vision. Action. Outcome September to December 2025

Articles

• Editorial

  Sirichai Preudhikulpradab

  i

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• The Impact of ODI on Transformational Leadership, Job Satisfaction, Organizational Citizenship Behavior, Employee Motivation, and Employee Engagement: A Case Study of BG Coffee Company in Pu’er City, Yunnan, China

  Mengke Li, Somchai Tantasanee

  1-23

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• Enhancing Academic Achievement and Psychological Well-Being Through Self-Efficacy, Self-Regulation, And Social Support: An Organizational Development Intervention Study Among Vocational Game Design Students in Beijing

  Qing Zhou, Seongdok Kim

  24-46

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• Promoting Innovative Work Behaviour in Hybrid Workplaces: A Case Study of ABC Environmental Services Consultancy in Yangon, Myanmar

  Shun Lei Lei Naing, Maria Socorro Fernando, Nathaya Pupat

  47-74

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• Enhancing Work Engagement A Case Study of The Northeastern Regional Office of The National Human Rights Commission of Thailand

  Natpatch Lasutham, Maria Socorro Fernando, Ekkachai Boonchuaymetta

  75-96

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• Employee Learning Motivation: Employee Self-Development and Growth Mindset at Metalworks Company ABC in Thailand

  Sumontha Tonvongval, Shun Lei Lei Naing, Natpatch Lasutham

  97-119

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• The Influence of Socioemotional Wealth on Business Intelligence Adoption Intention of Thai Family SMEs in Agricultural Machinery Business

  Porramet Wangwongwiroj, Paitoon Porntrakoon

  120-146

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• Entrepreneurial Business: An Empirical Study of Antecedents and Consequence of Customer Satisfaction Towards Beauty Clinic

  Taksadhon Watthanasuebsin, Nawin Minakan, Sirion Chaipoopirutana

  147-160

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• An Empirical Study on the Influence of Product Quality, Price, and Corporate Image on Customer Satisfaction Towards Steel Mesh Fence Entrepreneurs in Thailand

  Sarawut Patjareesakul, Sirion Chaipoopirutana

  161-178

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• Exploring Leadership Styles to Navigate Organizational Resilience in COVID-19: A Qualitative Inquiry into Thai Startups

  Seri Udharasawasdi, Pawinee Petchsawang

  179-198

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• A Study of Teachers’ Perceptions of the Principal’s Leadership Style and Their Job Satisfaction at Nelson English Language Centre, Yangon, Myanmar

  Pont Pont Nyein Chan

  199-216

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• The Practice-Based Research on Developing Online Video Advertisement within the Framework of Creative Tourism: A Case Study of the Ban Chiew Lan Hand-Woven Fabrics Group, Surat Thani Province, Thailand

  Thapthep Parach

  217-234

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• Enhancing Postgraduates’ English Communication Competencies through Experiential Learning

  Hongmei Han, Yuguang Huo, Li Zhang

  235-261

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• Impact of ESG Implications on HR Roles - A Case Study of Retail Business in Thailand

  Panjai Jarusarn, Pawinee Petchsawang

  262-284

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• Influencing Factors of Postgraduates' Perceived Usefulness and Continuance Intention Towards Chinese University MOOCs: A Case Study of Chongqing University

  Qian Zhang

  285-302

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• From Food to Memory: Tourists’ Perceived Value of Gastronomy Tourism Contributing to Destination Development

  Sanhakot Vithayaporn, Jarujan Songsakul, Areewan Cheewaprapanan

  303-326

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• Improving Team Effectiveness of College Student Association of Science and Technology Innovation at Zhanjiang University of Science and Technology in China

  Yingjian Chen, Vorapot Ruckthum

  327-347

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• Improving Student Online English Learning Engagement in Blended Learning Through Organization Development Interventions

  Aihong Yuan, Vorapot Rucktum

  348-370

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• The Impact of Idol Worship on Chinese Undergraduate Students' Self-Identity: Mediated by Group Belongingness

  Qingran Yang, Davud Shahidi

  371-386

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• Mitigating Turnover Intention through Organization Development Interventions: An Action Research on Healthcare Professionals in Bangkok

  Panisara Thitatorn, Papitchaya Wisankosol

  387-406

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