Improving Student Satisfaction in The Learning Chinese as a Foreign Language in Dhaka, Bangladesh

Yang Siyuan

doi:10.14456/shserj.2025.85

Authors

Yang Siyuan

DOI:

https://doi.org/10.14456/shserj.2025.85

CITATION

DOI: 10.14456/shserj.2025.85

Published: 2025-09-29

Keywords:

Student satisfaction, Strategic plan, Learning Chinese

Abstract

Purpose: This study mainly explores the impact of five dependent variables (perceived teaching quality, emotional support, student-lecturer attachment, service quality, reputation, and physical environment) on the independent variable of student satisfaction. Research design, data, and methodology: This study used Item-Objective Congruence (IOC) to test validity and Cronbach's Alpha coefficient to test reliability in a pilot test (n=30). Multiple linear regression was used to analyze the questionnaire survey results of 90 Chinese language students from the University of Dhaka in Bangladesh to verify whether the independent variable supports the dependent variable. Then, a 12-week strategic plan will be implemented for 30 students. Finally, paired samples T-tests were used to analyze the quantitative results and compare them before and after. Results: RE3 (The university has a good image) was removed from the IOC results. Then, the results of multiple linear regression showed that perceived teaching quality, emotional support, and student-lecturer attachment had no significant influence on student satisfaction. In contrast, service quality, reputation, and physical environment significantly influenced student satisfaction. Finally, the comparison results of paired samples T-tests show a significant difference in service quality, physical environment, and student satisfaction, while there is no significant difference in reputation. Conclusions: This study aims to improve student satisfaction with learning Chinese as a foreign language in Dhaka, Bangladesh, by studying the factors influencing student satisfaction.

Author Biography

Yang Siyuan

Yunnan Economics trade and foreign affairs college, China.

References

Adom, D., Joe, A.-A., & Hussein, E. K. (2018). Theoretical and Conceptual Framework: Mandatory Ingredients of Quality Research. International Journal of Scientific Research, 7, 438-441.

Ahearne, M., Mathieu, J., & Rapp, A. (2005). To Empower or Not to Empower Your Sales Force? An Empirical Examination of the Influence of Leadership Empowerment Behavior on Customer Satisfaction and Performance. Journal of Applied Psychology, 90, 945-955.

http://dx.doi.org/10.1037/0021-9010.90.5.945

Amal, A. A. H., & Stephen, W. (2022). Student retention in higher education: the influences of organizational identification and institution reputation on student satisfaction and behaviors. International Journal of Educational Management, 36(6), 1046-1064. https://www.emerald.com/insight/content/doi/10.1108/IJEM-03-2022-0123/full/html

Annamdevula, S., & Bellamkonda, R. S. (2016). The effects of service quality on student loyalty: the mediating role of student satisfaction. Journal of Modelling in Management, 11(2), 446-462. https://doi.org/10.1108/jm2-04-2014-0031

Appuhamilage, K. S. M., & Torii, H. (2019). The impact of loyalty on the student satisfaction in higher education. Higher Education Evaluation and Development, 13(2), 82-96.

https://doi.org/10.1108/heed-01-2019-0003

Bayton, J. A. (1959). Researching the Corporate Image. Public Relation, 4(10), 3-8

Biruktait, T. (2017). Environment Quality in Nigeria: Implications for Poverty (1st ed.). IOPSCIENCE.

Booms, B. H., & Bitner, M. J. (1981). Marketing Strategies and Organization Structures for Service Firms. Marketing of Services, American Marketing Association.

Chepchieng, M. C., Mbugua, S. N., & Kariuki, M. W. (2006). University students’ reception of lecturer-student relationships: a comparative study of public and private universities in Kenya. Educational Research and Reviews, 1, 80.

Chi, A. (2019). Proceedings of the 2019 CHI Conference on Human Factors in Computing Systems (1st ed.). Association for Computing Machinery

Cho, J., & Yu, H. (2014). Roles of University Support for International Students in the United States: Analysis of a Systematic Model of University Identification, University Support, and Psychological Well-Being. Journal of Studies in International Education, 19(1), 1-20.

https://doi.org/10.1177/102831531453360

Clark, V. L. P., & Ivankova, N. V. (2016). Mixed methods research: A guide to the field (1st ed.). SAGE Publications.

Cronin, J. J., & Taylor, S. (1992). Measuring Service Quality: A Reexamination and Extension. The Journal of Marketing, 56, 55-68. https://doi.org/10.2307/1252296

Crosby, L. A., Evans, K. R., & Cowles, D. (1990). Relationship quality in services selling: an interpersonal influence perspective. Journal of Marketing, 54(3), 68-81.

Dai, D. Y. (2018). A history of conceptual change research: Threads and fault lines (1st ed.). Routledge.

Davidson, W. H., & Davis, S. M. (1990). Management and organization principles for the information economy. Human Resource Management, 29(4), 365-383.

Deming, W. E., & Edwdwards, D. W. (1982). Massachusetts Institute of Technology, Center of Advanced Engineering Study, Cambridge, Ma. Quality, Productivity, and Competitive Position, 2(3), 183

Elliott, K., & Healy, M. (2001). Key factors influencing student satisfaction related to recruitment and retention. Journal of Marketing for Higher Education, 10(4), 1-11.

Falk, A., & Fischbacher, U. (2006). A Theory of Reciprocity. Games and Economic Behavior, 54, 293-315. http://dx.doi.org/10.1016/j.geb.2005.03.001

Grant, C., & Osanloo, A. (2014). Understanding, selecting, and integrating a theoretical framework in dissertation research: Creating the blueprint for your "house." Administrative Issues Journal: Connecting Education, Practice, and Research, 4(2), 12-26. https://doi.org/10.5929/2014.4.2.9

Hair, J. F., Hult, G. T. M., Ringle, C., & Sarstedt, M. (2014). A primer on partial least squares structural equation modeling (PLS-SEM) (1st ed.). SAGE Publications.

Hill, C. E., Kellems, I. S., Kolchakian, M. R., Wonnell, T. L., Davis, T. L., & Nakayama, E. Y. (2003). The therapist experience of being the target of hostile versus suspected-unasserted client anger: Factors associated with resolution. Psychotherapy Research, 13, 475-491.

Hoyt, W. T., Imel, Z. E., Chan, F., & Reed, G. (2006). Multilevel modeling in rehabilitation counseling research: An analytic framework. Rehabilitation Counseling Bulletin, 49(4), 270-278. https://doi.org/10.1177/00343552060490040301

Johnson, C., & Lomas, C. (2005). Design of the Learning Space: Learning and Design Principles. Research gate, 40(4), 16-28.

Juran, J. M. (1974). Quality Control Handbook (3rd ed.). McGraw-Hill.

Lai, K., Amsterdam, A., Farrington, S., Bronson, R. T., Hopkins, N., & Lees, J. A. (2009). Many ribosomal protein mutations are associated with growth impairment and tumor predisposition in zebrafish. Developmental Dynamics: an official publication of the American Association of Anatomists, 238(1), 76-85.

Liu, Q., Xu, C. L., & Wu, X. K. (2014). An Investigation and Analysis of Chinese Teaching in the Chinese Department of Dhaka University in Bangladesh. Journal of Chuxiong Normal University, 29(7), 35-39.

Misra, R. V., Roy, R. N., & Hiraoka, H. (2003). On-farm composting methods (1st ed.). Land Water Disc.

Moore, J. P., & Gagne, M. (1993). Three types of interaction, in Harry, K., John, M and Keegan, D. (Eds). Distance Education Theory, Routledge, Ney York, 19-24.

Parasuraman, A., Zeithaml, V. A., & Berry, L. L. (1988). Servqual: a multiple-item scale for measuring consumer perceptions of service quality. Journal of Retailing, 64(1), 12-40.

Peterson, R. A., Balasubramanian, S., & Bronnenberg, B. J. (1997). Exploring the Implications of the Internet for Consumer Marketing. Journal of the Academy of Marketing Science, 25, 329-346. http://dx.doi.org/10.1177/0092070397254005

Rovinelli, R. J., & Hambleton, R. K. (1976). On the use of content specialists in the assessment of criterion-referenced test item validity. Dutch Journal of Educational Research, 2(2), 49-60.

Ryu, K., & Han, H. (2010). Influence of the Quality of Food, Service, and Physical Environment on Customer Satisfaction and Behavioral Intention in Quick-Casual Restaurants: Moderating Role of Perceived Price. Journal of Hospitality & Tourism Research, 34, 310-329.

https://doi.org/10.1177/1096348009350624

Spooren, P., Brockx, B., & Mortelmans, D. (2013). On the validity of student evaluation of teaching the state of the art. Review of Educational Research, 10(1),589-642.

Taylor, C. (1992). The Politics of Recognition. In A. Gutmann (Ed.), Multiculturalism and the Politics of Recognition (pp. 25-74). Princeton University Press.

Thomas, M. (2010). Observer reliability: T3 reference handbook (1st ed.). Leavenworth.

Vosburg, R. (1972). Conjoint therapy of migraine: A case report. Psychosomatics: Journal of Consultation and Liaison Psychiatry, 13(1), 61-63. https://doi.org/10.1016/S0033-3182(72)71469-3

Wareerat, A. (2016). Instructional model development to enhance critical thinking and critical thinking teaching ability of trainee students at regional teaching training center in Takeo province, Cambodia. Kasetsart Journal - Social Sciences, 38(1), 11-20.

Wehlage, G. G., & Rutter, G. A. (1989). Reducing the Risk: Schools as Communities of Support (1st ed.). NCJRS Virtual Library

Zeithaml, V. (1988). Consumer perceptions of price, quality, and value: a means-end model and synthesis of evidence. Journal of Marketing, 52(3), 2-22.