Factors Impacting Students’ Confirmation, Learning Engagement, Satisfaction, and Continuous Intention of Online English Learning in Vocational Colleges in Hangzhou, China

Wang Hui

Authors

Wang Hui

Keywords:

Online English Learning, Confirmation, Learning Engagement, Satisfaction, Continuous Intention

Abstract

Purpose: This paper examines first-year and second-year students’ satisfaction and continuous intention toward online English learning in Hangzhou, China. The conceptual framework includes interactivity, perceived usefulness, confirmation, self-efficacy, learning engagement, satisfaction, and continuous intention. Research design, data, and methodology: The study adopted a quantitative research strategy and collected data from 500 participants in Zhejiang Business College in Hangzhou using online questionnaire distribution approach. Project-objective consistency (IOC) is used to examine content validity and Cronbach’s Alpha to test the reliability of each construct. Sampling techniques are judgment sampling, quota sampling, and convenience sampling. Structural Equation Modeling (SEM) and Confirmatory Factor Analysis (CFA) are adopted to test structural models and to explain eight hypotheses out of seven variables in the conceptual framework. Results: The results explicated that interactivity greatly affects the confirmation of perceived usefulness and significantly influences learning engagement. Interactivity presented the strongest impact on learning satisfaction, followed by perceived usefulness, learning engagement, and confirmation. Learning satisfaction greatly affects continuous intention. Nevertheless, a non-support relationship exists between students’ self-efficacy and learning satisfaction. Conclusions: Lecturers, relevant management personnel from school academic affairs, and online English learning platform designers are very necessary to optimize students’ interactivity and perceived usefulness to enhance confirmation and learning engagement, respectively.

Author Biography

Wang Hui

School of International Studies, Zhejiang Business College.

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