Enhancing Student Satisfaction: A Multidimensional Approach at Zhanjiang University of Science and Technology
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Purpose: The study examines the factors affecting student satisfaction at Zhanjiang University of Science and Technology. Research design, data, and methodology: The research employed the Index of Item-Objective Congruence (IOC) for validity and a Cronbach's Alpha in a pilot test (n=120) for reliability. Using a Regression analysis approach, data were collected from 120 college students randomly selected from 1,848 students between 2019 and 2021 using structured questionnaires to verify a significant relationship between variables. The study will employ the strategic plan framework to investigate the impact of organizational development on student satisfaction. Results: This confirms the assumption that student satisfaction is influenced by the indicators considered in the strategic plan. Academic quality, teaching support, and university reputation strongly impact student satisfaction. The infrastructure and amenities associated with canteens, dormitories, and transportation are also important determinants. Conclusions: This research allows university administrators to realign their services and policies to improve the student experience and better meet student expectations; this will go a long way in attracting and retaining good students, maintaining a reputation, and making progress. In conclusion, the research offers insights into enhancing student satisfaction through strategic planning and targeted improvements, contributing to a better educational experience, and encouraging a holistic approach to educational research.
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