Key Drivers Shaping the Behavioral Intentions of Disabled Individuals Toward OTA Systems in Chengdu, China
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Purpose: This study explored the factors influencing behavior intention in the Chengdu Online Travel Agency system for disabled people. Behavior intention, perceived ease of use, perceived usefulness, performance expectations, social influence, effort expectancy, and facilitating conditions were all interconnected in the conceptual framework. Research design, data, and methodology: 500 questionnaires were distributed to people with mobility disabilities over the age of 18 in Chengdu who have the financial ability and desire to travel, as well as people who are willing to travel. Item-objective congruence (IOC) and preliminary examination were conducted and demonstrated in this research. After data collection is complete, confirmatory factor analysis (CFA) and structural equation modeling (SEM) methods are used to measure the data's validity, reliability, and goodness of fit. In this experiment. Results: All six hypotheses proposed in the study were supported. Perceived ease of use, perceived usefulness, performance expectations, social influence, and effort expectancy are the factors of online travel agency systems for the urban disabled. Conclusion: The aims to provide disabled people with a convenient and barrier-free travel experience, Therefore, the design team can adopt universal design principles and barrier-free design guidelines to develop tourism products that meet the needs of different disabled people.
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