Factors Impacting Student Satisfaction from Higher Vocational Education in Shanghai, China
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Abstract
Purpose: The study investigates the influence of five independent variables (Social et al. perceived service quality, Perception of University Sustainable Practices, Price Fairness, and Built Environment) on one dependent variable (Student Satisfaction). Additionally, it aims to identify significant differences between variables. Research design, data, and methodology: The research employed the Index of Item-Objective Congruence (IOC) for validity and a Cronbach's Alpha in a pilot test (n=15) for reliability. 80 valid responses from students at Shanghai Urban Construction Vocational College (SUCC) were analyzed by multiple linear regression to verify the significant relationship between variables. Following this, 30 students underwent a 12-week Strategic Plan (SP). Afterward, the quantitative results from the post-strategic Plan and pre-strategic Plan were analyzed in the paired-sample t-test for comparison. Results: In multiple linear regression, the study revealed that social identification, student-perceived service quality, perception of university sustainable practices, price fairness, and built environment impacted student satisfaction. Finally, the results from the paired-sample t-test for comparison demonstrated significant differences in student satisfaction between the post-strategic Plan and pre-strategic Plan stages. Conclusions: This research endeavors to foster student satisfaction by cultivating their social identification, student-perceived service quality, perception of university sustainable practices, perception of price fairness, built environment, and student satisfaction on higher vocational education in Shanghai, China.
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