The Impacting Factors of Satisfaction and Continuous Intention Towards Online Learning of Student in Senior Year in Chengdu, China
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Purpose: Factors impacting Chinese college students' online learning satisfaction and online continuous learning intention take senior students from four universities in Chengdu as an example. Research Design, Data, and Methodology: Quantitative methods and questionnaires were used to collect sample data of 500 students in their senior year. Item-objective congruence and pilot tests were adopted to test the questionnaire's content validity and reliability before distribution. The data was analyzed using Confirmatory Factor Analysis (CFA) and Structural Equation Modeling (SEM) to validate the model's goodness of fit and confirm the causal relationships among variables for hypothesis testing. Results: The results are that students' satisfaction with online learning significantly affects students' willingness to continue online learning. Students' online learning satisfaction is affected by the quality of information, instructor, system and course website. Students' satisfaction with online learning is the significant predictor of their willingness to continue learning online. It is important to note that the quality of information and the quality of teachers can have a significant impact on student satisfaction with online learning. Conclusions: In general, during the COVID-19 epidemic in 2019, it is important to explore online education in higher education, especially for senior college students who are faced with employment and postgraduate entrance examinations for further study.
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