Driving Factors of Behavioral Intention to Use Japanese Language Learning Apps Among Non-Japanese Major Students in Chengdu, China
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Purpose: The study analyzes the factors affecting non-Japanese major students’ behavioral intention to use Japanese learning apps in Chengdu, China. A conceptual framework comprises three theoretical models and seven variables, which are perceived enjoyment, perceived usefulness, perceived ease of use, attitude, task-technology fit, information quality, and behavioral intention. Research design, data, and methodology: A quantitative approach was employed to survey a sample of 500 non-Japanese major students from eight universities situated in Chengdu. Prior to data collection, the study utilized the Item-Objective Congruence (IOC) index and conducted a pilot test with a sample of 50 participants to establish the validity and reliability of the research tools. Subsequently, the collected data were subjected to analysis through the application of confirmatory factor analysis (CFA) and Structural Equation Modeling (SEM). Results: Perceived enjoyment has a significant influence on perceived ease of use. Perceived enjoyment and percived ease of use significantly influence perceived usefulness. Perceived usefulness and percived ease of use significantly influence attitude towards behavioral intention. Additionally, task-technology fit and information quality significant influence behavioral intention. Conclusion: Ultimately, prioritizing the user experience is paramount to ensure that the Japanese language learning app's interface design, functional operation, and content presentation align with user expectations and needs, thus elevating overall user satisfaction.
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