Projecting Factors Impacting Art Students Satisfaction with Blended Learning in Sichuan, China
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Purpose: This research aims to investigate factors impacting satisfaction of art students enrolled in blended learning programs at the Ethnic Colleges and Universities directly under Central administration (ECUCA) in Sichuan Province. The conceptual framework posits a causal relationship among several variables, namely faculty services, academic aspects, reputation, heritage, trust, service quality, and students' satisfaction. Research design, data, and methodology: The researcher employs quantitative techniques to distribute online questionnaire to 500 undergraduate art students enrolled in ECUCA (Eastern China University of Creative Arts) in Sichuan Province. The researcher implements sampling strategy, focusing judgmental, stratified random and convenience sampling. The researcher employs structural equation modeling and confirmatory factor analysis to analyze the collected data. These statistical techniques were utilized to assess the appropriateness of the proposed models and evaluate the reliability and validity of the measurements used in the study. Results: Seven hypotheses proved to achieve the research objectives. Faculty services, academic aspects, reputation, heritage, trust, and service quality have a significant impact on students’ satisfaction. Conclusions: It is recommended that institutions of higher learning and administrators should pay attention to significant factors to improve student satisfaction and increase the competitiveness of schools.
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