Designing a Skill Enhancement Training Program to Improve Employee Performance at ABC Company
Keywords:
Keywords: Employee Performance, Training Program, Communication Skill, Customer Service Skill, Product Knowledge Skill, Interpersonal Skill, Digital Marketing Skill, Appreciative InquiryAbstract
This research focuses on developing a performance-enhancing training program for employees of ABC Company. Currently, employees demonstrate the necessary competencies to complete their jobs, but a skills gap exists that prevents them from performing at their best. The absence of a formal training framework has hindered their professionalism, eroded their confidence, and compromised their ability to deliver quality service. This research intends to identify the skills that need development and reflect on how these skill gaps impact day-to-day performance. Data were collected through semi-structured interviews and reflective questions with employees and supervisors, focusing on their opinions on current performance, their peak performance experiences, and the skills they wish to develop in the future. Interviews were held for a total number of eight (8) participants (4 sales team members, two digital marketing team members, one owner, and one manager), one-on-one, to find out what skills were most important for development. Informants discussed how well people are doing now, their best performance to date, and areas where they want to improve. The results showed that the employees are devoted and dedicated to providing a solid foundation on which to build their performance. This commitment to skill development is tied to a structured training program that enables employees to develop their skills, supporting their performance. The research revealed a strong need for role-specific and practical skills, as employees desire ‘on-the-job’ training opportunities that are relevant to their actual job roles. The skills gaps identified by employees were pitching sales, explaining products, creating digital content, and using Excel
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