Designing a Skill Enhancement Training Program to Improve Employee Performance at ABC Company

Authors

  • Aditi Shrestha Assumption University

Keywords:

Keywords: Employee Performance, Training Program, Communication Skill, Customer Service Skill, Product Knowledge Skill, Interpersonal Skill, Digital Marketing Skill, Appreciative Inquiry

Abstract

This research focuses on developing a performance-enhancing training program for employees of ABC Company. Currently, employees demonstrate the necessary competencies to complete their jobs, but a skills gap exists that prevents them from performing at their best. The absence of a formal training framework has hindered their professionalism, eroded their confidence, and compromised their ability to deliver quality service. This research intends to identify the skills that need development and reflect on how these skill gaps impact day-to-day performance. Data were collected through semi-structured interviews and reflective questions with employees and supervisors, focusing on their opinions on current performance, their peak performance experiences, and the skills they wish to develop in the future. Interviews were held for a total number of eight (8) participants (4 sales team members, two digital marketing team members, one owner, and one manager), one-on-one, to find out what skills were most important for development. Informants discussed how well people are doing now, their best performance to date, and areas where they want to improve. The results showed that the employees are devoted and dedicated to providing a solid foundation on which to build their performance. This commitment to skill development is tied to a structured training program that enables employees to develop their skills, supporting their performance. The research revealed a strong need for role-specific and practical skills, as employees desire ‘on-the-job’ training opportunities that are relevant to their actual job roles. The skills gaps identified by employees were pitching sales, explaining products, creating digital content, and using Excel

 

References

Arulsamy, A. S., Singh, I., Kumar, S., & Bajaj, K. K. (2023). Employee training and development: Enhancing employee performance - A study. ResearchGate, 16(3), 406-416 https://www.researchgate.net/publication/373775939_Employee_Training_and_Development_Enhancing_Employee_Performance_-_A_Study

Gustari, I., & Widodo, W. (2023). Enhancing employees’ contextual performance based on interpersonal skills and creativity. JPPI (Jurnal Penelitian Pendidikan Indonesia), 9(3), 1465-1472. https://doi.org/10.29210/020233117

Hu, G., & Tantasanee, S. (2022). The influence of sales staff competency on the sales performance of Sichuan Houtian Technology Co., Ltd. ABAC ODI Journal Vision. Outcome, 10(1), 270-286. https://assumptionjournal.au.edu/index.php/odijournal/article/view/6118/3561

Keyton, J. (2010). Communication and organizational culture: A key to understanding work experience (2nd ed.). Sage Publications.

Kraugusteeliana, K., Suherlan, S., & Zaakiyyah, H. K. A. (2024). Strategic exploration of training and development to enhance digital marketing competence in human resource management. Journal of Contemporary Administration and Management (ADMAN), 2(1), 343-348. https://doi.org/10.61100/adman.v2i1.130

Kumar, M. (2023, December 14). Digital Transformation and Organizational Change. ResearchGate; https://www.researchgate.net/publication/376517164_Digital_Transformation_and_Organizational_Change

Nzimakwe, T. I., & Utete, R. (2024). Staff training and employee performance: Perspectives of the workplace. ResearchGate; Bussecon International Academy. https://www.researchgate.net/publication/379232587_Staff_training_and_employee_performance_Perspectives_of_the_workplace

Oyadiran, P. A., Ishaq, M., Lawal, Y., & Otu, J. A. (2022). Impact of Interpersonal Relationship Skills on Organizational Performance.https://www.researchgate.net/publication/372935952_impact_of_interpersonal_relationship_skills_on_organizational_performance

Phachirananwanich, T., & Fernando, M. S. C. L. (2022). A needs assessment of communication and employee performance: A case study of PKK Auto Partnership Limited, Thailand. ABAC ODI JOURNAL Vision. Action. Outcome, 9(2), 182-201.

https://assumptionjournal.au.edu/index.php/odijournal/article/view/5279/3392

Rubianto, A. S., & Ellitan, L. (2024). Knowledge management process and employee performance. International Journal of Research, 11(6), 36-44. https://www.researchgate.net/publication/381229745_knowledge_management_process_and_employee_performance

Sharp, C., Dewar, B., & Barrie, K. (2016). Forming new futures through appreciative inquiry. The Institute for Research and Innovation in Social Services. https://www.iriss.org.uk/resources/insights/forming-new-futures-through-appreciative-inquiry

Siagian, H., Putera, G., & Burlakovs, J. (2020). The effect of product knowledge on salesperson performance with the moderating role of attitude. SHS Web of Conferences, 76, 01011. https://doi.org/10.1051/shsconf/20207601011

Singh, R. (2023). Fixing the Unemployment and Skills Gap. https://myrepublica.nagariknetwork.com/news/fixing-the-unemployment-and-skills-gap

Sutton, J. (2021, May 17). What Is Bandura’s Social Learning Theory? 3 Examples. PositivePsychology.com. https://positivepsychology.com/social-learning-theory-bandura/

Wuttaphan, N. (2017, January). Human capital theory: The theory of human resource development, implications, and future. ResearchGate. https://www.researchgate.net/publication/344166132_human_capital_theory_the_theory_of_human_resource_development_implications_and_future

Zafar, A., & Aleem, N. (2023). Digital media training programs and their role in enhancing employee skills and performance Pakistan Journal of Applied Social Sciences, 14(2), 1-20. https://doi.org/10.46568/pjass.v14i2.713

Downloads

Published

2026-02-10

How to Cite

Shrestha, A. (2026). Designing a Skill Enhancement Training Program to Improve Employee Performance at ABC Company. ABAC ODI JOURNAL Vision. Action. Outcome, 13(3), 76-96. Retrieved from https://assumptionjournal.au.edu/index.php/odijournal/article/view/9565