Job demands, burnout, job performance and self-efficacy among medical media workers in China A moderated mediation model

Abstract

This article aims to explore the relationship between job demands, burnout, and job performance among Medical Media Workers (MMWs), and to investigate the moderating role of self-efficacy. Using a cross-sectional quantitative design, data will be collected through surveys from 120 MMWs in three medical media companies in China. The study will employ multiple regression analysis to examine the moderating effect of self-efficacy on the relationship between job demands and burnout, and its impact on job performance. Instruments such as the Copenhagen Psychosocial Questionnaire, Burnout Assessment Tool, Individual Work Performance Questionnaire, and General Self-Efficacy Scale will be used to measure key variables. The findings may provide insights into how self-efficacy can buffer the negative impact of job demands on burnout, and its subsequent influence on job performance. The results could help inform interventions aimed at enhancing job performance and reducing burnout in MMWs by targeting self-efficacy as a modifiable personal resource.