Factors Influencing American Tourists’ Behavioral Intentions and Use Behavior of Tourism Apps
Keywords:
Social Influence, Behavior Intentions, Use Behavior, Tourists, Tourism AppAbstract
Purpose: This paper investigates the factors influencing American tourists' behavioral intention and use behavior of tourism apps. The framework considers perceived destination quality, satisfaction, memorability of a trip experience, performance expectancy, social influence, behavior intentions and use behavior as variables. Research design, data and methodology: A quantitative research method (n=500) was used in this study to survey American tourists who experienced the use of three tourism apps. Sampling methods included judgmental, quota, sampling judgment, and snowball sampling. Data analysis included structural equation modeling (SEM) and confirmatory factor analysis (CFA) for model fit, reliability, and construct validity. Results: Satisfaction, memorability of a trip experience, performance expectancy, and social influence have a significant effect on the behavior intentions and use behavior of American tourists' app use, with performance expectancy had the greatest influence. In addition, the perceived destination quality had a significant effect on satisfaction, while the behavior intentions had a significant effect on the use behavior. Conclusions: The study recommends that travel app developers, creators, and managers understand the intent to use and use behaviors of American users in the development of new apps, provide appropriate reference information, and promote more possibilities for American tourist services to create more economic value.
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