A Quantitative Approach Assessing Students'Attitude Towards Entrepreneurship and Entrepreneurial Intentions in a Private University in Zhanjiang, China
DOI:
https://doi.org/10.14456/shserj.2025.22Keywords:
Attitude, Entrepreneurship, Entrepreneurial Intentions, University Student, ChinaAbstract
Purpose: This study proposes hypothetical relationships among variables through previous theories and literature to investigate the factors impacting attitudes towards entrepreneurship and entrepreneurial intentions of students in a private university in Zhanjiang, China. The research model includes perceived behavioral control, proactive personality, entrepreneurship education, subjective norms, attitudes toward entrepreneurship, and entrepreneurial intentions. Research design, data, and methodology: This study employed quantitative analysis to obtain data by distributing survey questionnaires to the target population. The Item-Objective Consistency Index and pilot testing were conducted before large-scale data collection. The sampling procedures involve purposive, stratified random and convenience sampling. Subsequently, Confirmatory Factor Analysis and Structural Equation Modeling were used to analyze the data and test the proposed research hypotheses. Results: It indicates that perceived behavioral control, proactive personality, and attitudes towards entrepreneurship significantly impact entrepreneurial intentions among university students. Entrepreneurship education and subjective norms significantly influenced attitudes toward entrepreneurship and indirectly influenced entrepreneurial intentions. Conclusions: The empirical data significantly supported five of the six hypotheses proposed to fulfill research objectives. Therefore, the stakeholder should attach great importance to these factors and focus on students in formulating policies, providing financial support and subsidies, and offering courses, thus enhancing students' motivation and initiative in participating in entrepreneurial activities.
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