Influential Factors of Usage Behavior of Potential Hypertension Patients to Use Personal Health Assistant Service and Technology in a Private Hospital in Bangkok
DOI:
https://doi.org/10.14456/shserj.2023.49Keywords:
Customer Satisfaction, Social Influence, Facilitating Condition, Behavioral Intention, Usage BehaviorAbstract
Purpose: The study aims to investigate the determinants of behavioral intention toward using personal health assistant services and technology for potential hypertension patients in a private hospital in Bangkok. The developed conceptual framework contains perceived usefulness, perceived ease of use, attitude toward using, customer satisfaction, social influence, facilitating condition, behavioral intention, and usage behavior. Research design, data, and methodology: 500 participants involved in this study, applying purposive, stratified random, and convenience samplings. To assess content validity and reliability test, the index of item objective congruence (IOC) and Cronbach’s Alpha coefficient value (pilot testing) of 50 samples were conducted. The research applied statistical method, using confirmatory factor analysis (CFA) and structural equation modeling (SEM). Results: Perceived ease of use significantly influences attitudes toward using. Attitude toward use has a significant influence on customer satisfaction but has no significant influence on behavioral intention. Social influence and facilitating conditions significantly influence behavioral intention. Furthermore, behavioral intention significantly influences usage behavior. Nevertheless, perceived usefulness has no significant influence on attitude toward use. Conclusions: The leading enterprises in healthcare industry should push effort more than even to redefine health technology by moving to the value-based care model for patients, considering significant factors enhancing usage behavior.
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