THE GROWTH OF CHRISTIANITY IN SHANGHAI CONSIDERED THROUGH THE RATIONAL CHOICE THEORY OF RELIGION
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Abstract
The increasing growth of Christianity in Shanghai, China, provides an instructive model for understanding the marketing and economics of religion. The paper employs theoretical analysis as well as an analysis of the results of field study. The theoretical study employed rational choice theory and the field study included visiting religious places and conducting interviews. The major field work took place at Christian churches and other places of worship in Shanghai city during Christmas and New Year time, 2019. This research concludes that Christianity and its competitiveness in comparison to the other faiths in Shanghai, will gain popularity in Shanghai follower will grow in numbers
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