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  1. Home
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  3. Vol. 5 No. 1 (2012): AU-GSB e-JOURNAL (June 2012)

Published: 2014-11-06

Articles

Editorial

Jean Dautrey
PDF

A Study of the Relationship between Customer Satisfaction and Customer Loyalty toward an Economy Hotel Chain in Guangzhou, China

Shie Sun
PDF

Factors Influencing the Repurchase Intention of Thai Female Customers toward Korean Cosmetics in Bangkok

Rossarin Wangwiboolkij
PDF

Visitors' Views of China West Film Studio's Tourist Business Based on their Movie-social Lifestyle

Shan Shan Wang
PDF

The Initial Impact of Organization Development Interventions on Performance Management, Employee Motivation, Job Satisfaction, and Employee Performance at a Thai SME

Archaree Phiphadkusolkul
PDF

Factors Affecting the Purchase Intention of Household Water-saving Products in Lanzhou, China

Qianli Feng
PDF

The Relationship between Service Quality, Customer, Satisfaction, Trust, and Commitment: A Case Study of Fudian Bank's Customers in Kunming, Yunnan, China

Ma Jiali
PDF

Aspects of Chinese Consumer Behavior in Buying Foreign Branded Products: A Case Study of Dove Chocolate, at CR Vanguard Hypermarkets in Xi'an City, Shaanxi Province, China

Rui Wu
PDF

The Rise of an Apparatgeist: Factors Affecting Bangkok-based Consumers' Purchase Intention for Smartphones

Rabi Singh Thokchom
PDF

Book Review : Can Greater Equality Make Societies Stronger? Delving into the Spirit Level for an Expose

Nicolette Prugsamatz
PDF

AU-GSB e-Journal has been indexed in:

TCI – Thai Journal Citation Index Centre (Tired 1)

 

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