Key Factors Influencing College Students' Satisfaction and Continuance Intention in E-Learning: A Study in Chengdu, China
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Purpose: This paper investigates the variables influencing college students' e-learning satisfaction and usage in Chengdu, China, in the future. The conceptual framework suggests a causal relationship between System Quality, Perceived Ease of Use, Perceived Usefulness, Flow Experience, Satisfaction, and Continuity Intention. Research design, data, and methodology: Students at Chengdu, China's Sichuan Posts and Telecommunications College, answered a questionnaire survey administered by the researchers in a quantitative manner (n=500). Non-probability sampling comprises easy sampling, which gathers data and distributes questionnaires online; quota sampling, which establishes the sample size; and judgment sampling, which chooses students in four majors. The researchers carried out the data analysis, including model fit, reliability, and construct validity, using structural equation models (SEM) and confirmatory factor analysis (CFA). Results: The findings indicate that while flow experience has some bearing on satisfaction, system quality and validation have a major influence satisfaction as an intermediate variable affecting students' willingness to continue. Perceived usefulness also had a significant impact on students' intention to continue. Perceived ease of use had little effect on students' intention to continue. Conclusions: The statistical data suggests that the e-learning platform should improve user satisfaction, thereby improving the system's quality, confirmation, and flow experience so that students feel that they can learn useful knowledge.
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