The Factors Impacting Junior College Students’ Satisfaction and Continuance Intention to Use MOOC Platform in Chengdu, China
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Abstract
Purpose: This article aimed to research factors impacting Junior college students' satisfaction and continuance intention to use Massive Open Online Course platforms in Chengdu, China. The conceptual framework presented cause-and-effect relationships between subjective norms, perceived usefulness, learning engagement, facilitating conditions, hedonic motivation, satisfaction, and continuance intention. Research design, data, and methodology: Descriptive and quantitative methods (n=450) were used to analyze the factors impacting Junior College Students' satisfaction and continuance intention in Chengdu, China. This study selected purposive sampling in the first stage, stratification random sampling, and convenience sampling were used in the second and third stages. Questionnaires are distributed online. Confirmatory factor analysis (CFA) and structural equation model (SEM) were used for data analysis, including model fitting analysis, reliability and validity testing, hypothesis testing, etc. Results: The results showed that subjective norms, Perceived usefulness, learning engagement, facilitating conditions, and hedonic motivation had a significant impact on satisfaction. Satisfaction had a significant impact on continuance intention. Conclusions: The study suggested that to make the National Training Programme more effective, policymakers and programmed operators could increase their investment in the factors that affect teacher performance and loyalty in the NTP and optimize the proportion of investment.
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