Key Factors Affecting the Creativity Development of Employees in Private Creative Companies in Chengdu, Sichuan Province, China
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Purpose: This article aims to investigate the key factors affecting the creativity development of employees in private creative companies in Chengdu, Sichuan Province, China. The conceptual framework proposes a causal relationship research design, data, and methods between colleague support, leader support, procedural justice, intrinsic motivation, intelligent stimulation, personalized consideration, and employee creativity. Research design, data, and methodology: The researchers used quantitative methods (n=500) to distribute questionnaires to employees of private creative companies surveyed. This study used quantitative methods to collect data from the target population through a questionnaire survey. They described the process of data collection and statistical processing. Structural Equation Modeling (SEM) and Confirmatory Factor Analysis (CFA) are used for data analysis, including model fitting, structural reliability, and validity. Result: According to the research findings, colleague support, leader support, procedural justice, intrinsic motivation, intelligent stimulation, and personalized consideration have a significant impact on employee creativity. Personalized consideration has the greatest impact on employee creativity, followed by intrinsic motivation, intelligent motivation, procedural justice, leadership support, creative role identity, and colleague support. Conclusion: It is recommended that the company develop corresponding plans and measures based on the research results to cultivate employees' creativity.
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