Assessing Influencers of Entrepreneurial Intentions and Behavioral of Undergraduate Students in Xuzhou, China
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Purpose: This study aims to examine the factors that influence entrepreneurial behavior and entrepreneurial intention among undergraduate students in Xuzhou higher education. The conceptual framework proposed a causal relationship among attitude, subjective norms, perceived behavioral control, entrepreneurship education, perceived feasibility, perceived desirability, prior entrepreneurial exposure, entrepreneurial intention, entrepreneurial behavior. Research design, data, and methodology: In this study, sophomore to junior students at an undergraduate school in Xuzhou City, Jiangsu Province, were given questionnaires using a quantitative method (n=500). Convenience sampling was utilized to gather information and disperse questionnaires online and offline. In contrast, quota sampling assessed the university's three primary majors—engineering, business, humanities, and social sciences. Confirmatory factor analysis (CFA) and structural equation modeling (SEM) were utilized to assess the data for construct validity, model fit, and reliability. Results: First, undergraduate students' entrepreneurial intentions to be entrepreneurs significantly impact their willingness to act as entrepreneurs. Second, attitude, subjective norms, perceived behavioral control, entrepreneurial education, perceived feasibility, and prior entrepreneurial experience all play a role in entrepreneurial behavior. Conclusions: Out of the eight hypotheses developed for this study, seven were effective in boosting college students' intentions to start their own businesses and encouraging their behavior.
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