An Appreciation for Indian Cuisine among Bangkokians and Foreign Tourists in Bangkok: A Case Study
Main Article Content
Abstract
The aim of this research is to study the degree of appreciation for Indian cuisines among Bangkokians and Foreign Tourists in Bangkok. It is based on a survey of 13 famous Indian Restaurants in Bangkok. The research, conducted in July and August,2012, looks at restaurant service in terms of ambience, taste, quality & hygiene, price and service staff, with taste and quality & hygiene being the two important aspects. Both descriptive and inferential research was used in this study. 260 questionnaires were collected. The reliability value of all the variables was more than 0.6. The findings show that the degree of appreciation by consumers varies with the demographic factor considered (nationality, gender, age, marital status, income, and education).
Downloads
Download data is not yet available.
Article Details
How to Cite
Sonker, R. (2014). An Appreciation for Indian Cuisine among Bangkokians and Foreign Tourists in Bangkok: A Case Study. AU-GSB E-JOURNAL, 6(1). Retrieved from https://assumptionjournal.au.edu/index.php/AU-GSB/article/view/466
Section
Articles
This work is licensed under a Creative Commons Attribution 4.0 International License.
The submitting author warrants that the submission is original and that she/he is the author of the submission together with the named co-authors; to the extend the submission incorporates text passages, figures, data, or other material from the work of others, the submitting author has obtained any necessary permission.
Articles in this journal are published under the Creative Commons Attribution License (CC-BY What does this mean?). This is to get more legal certainty about what readers can do with published articles, and thus a wider dissemination and archiving, which in turn makes publishing with this journal more valuable for you, the authors.