Strategic Organizational Flexibility Capability and Business Survival: An Empirical Investigation of Tour Businesses in Thailand
Main Article Content
Abstract
Strategic organizational flexibility capability has been viewed as a key success factor of organization strategy in performing in fluctuating business environments. Drawing on dynamic capability theory, the objective of this study was to investigate the relationship between strategic organizational flexibility capability and business survival through the mediating role of organizational adaptation, organizational excellence, organizational value creation, and business performance. The results were derived from a survey of 335 tour businesses in Thailand. The hypothesized relationships among variables are examined by using ordinary least square (OLS) regression analysis. Results suggest that organizational outsourcing orientation and strategic linkage concentration have the most influence on organizational adaptation, organizational excellence, and organizational value creation. Moreover, the contributions of theoretical and managerial, conclusion and suggestions for future research are also discussed.
Downloads
Download data is not yet available.
Article Details
How to Cite
Prommarat, P., Pratoom, K., & Muenthaisong, K. (2017). Strategic Organizational Flexibility Capability and Business Survival: An Empirical Investigation of Tour Businesses in Thailand. AU-GSB E-JOURNAL, 9(1), 61. Retrieved from https://assumptionjournal.au.edu/index.php/AU-GSB/article/view/2521
Section
Research
The submitting author warrants that the submission is original and that she/he is the author of the submission together with the named co-authors; to the extend the submission incorporates text passages, figures, data, or other material from the work of others, the submitting author has obtained any necessary permission.
Articles in this journal are published under the Creative Commons Attribution License (CC-BY What does this mean?). This is to get more legal certainty about what readers can do with published articles, and thus a wider dissemination and archiving, which in turn makes publishing with this journal more valuable for you, the authors.