Dynamic Organizational Learning Strategy and Firm Survival: An Empirical Study of Instant Foods and Convenience Foods Business in Thailand

Abstract

Many firms are affected by the threat of substitute products, established competitors, new entrants, the bargaining power of suppliers and customers. They are imperative to adopt a dynamic organizational learning strategy in order to maintain competitive advantage in the long term. This research is based on the perspectives of organizational learning theory. The purpose of this study is to examine the impacts of the dynamic organizational learning strategy on firm survival through the mediating influences of organizational creativity, organizational flexibility, organizational innovation, business competitiveness, and firm success. The data were derived from a survey of 220 managing directors or managing partners with instant foods and convenience foods businesses in Thailand. Ordinary least square (OLS) regression analysis is conducted to examine all hypothesized relationships among variables. The results indicate that the four dimensions of dynamic organizational learning strategy have partially significant positive influences on all consequences. In particular, dynamic shared-knowledge focus and adaptive system perspective emphasis have strongly influenced on all consequences. In addition, conclusion and future research will be discussed.