ABAC ODI JOURNAL Vision. Action. Outcome

Editorial

2025-07-14T09:10:09+00:00

Editorial Message

Sirichai Preudhikulpradab, Ph.D., Ed.D

Editor

Lecturer and Program Director, MBA HTM & Ph.D.HTM

Graduate School of Business and Advanced Technology Management

Assumption University, Thailand

This issue weaves together twenty vibrant studies, forming a rich tapestry of insights across leadership, organizational development, education, employee well-being, and technology adoption. Each study adds a unique thread to this complex fabric, reflecting the diverse challenges and opportunities in today’s fast-evolving world.

This issue begins by highlighting how nonverbal cues influence transformational leadership and the importance of interpersonal dynamics. It then showcases organizational development interventions as key tools for improving performance, leadership, and bridging generational gaps across cultures—from China to Thailand—demonstrating the value of tailored growth strategies.

Motivation, emotional intelligence, and work ethics drive job performance in Myanmar’s SMEs, while resilience helps NGOs survive uncertainty. In Thailand, empowerment and pastoral care highlight a growing focus on supporting well-being alongside performance.

Education research covers boosting student engagement at Beijing Polytechnic and exploring satisfaction with technologies like augmented reality and flipped classrooms in China, showing how education evolves with digital trends. Leadership studies extend to political campaigns and sustainable tourism, examining media framing and balancing luxury with environmental care in Cambodian resorts. The strong impact of social media on cultural trends and behaviors among Thai students and professionals highlights the digital age’s influence on society.

All of these studies reveal how leadership, motivation, communication, and organizational development intersect across cultures and sectors. They emphasize adaptability, emotional intelligence, and innovation as key to managing complexity. Beyond theory, this collection provides practical insights for leaders, educators, and policymakers working to build resilient and inclusive communities worldwide.

ABAC ODI Journal editorial team sincerely thanks all local and international scholars for their valuable contributions. Their dedication and expertise have made this issue diverse and impactful, enriching the academic community.

The Mediating Role of Non-verbal Behaviors in the Relationship Between Interdependent Self-construal and Transformational Leadership

2025-01-16T09:30:30+00:00

This study examined the relationship between interdependent self-construal and perceptions of transformational leadership, and the mediational role of non-verbal behaviors that reflect intention to build relationship (ITBR). One hundred and forty business managers took part in a multiphase study. In phase 1, they delivered speeches while being recorded. In phase 2, their non-verbal behaviors were coded by independent coders using Laban Movement Analysis. In phase 3, different independent coders listened the participants’ speeches and rated their level of transformational leadership. Structural Equation Modeling (SEM) and bootstrapping analyses were utilized to test several mediational paths. The results supported our hypothesis that nonverbal movements, specifically light weight, free flow, indirect space and process-oriented movements, mediated the relationship between interdependent self-construal and transformational leadership. The theoretical and practical implications are discussed within the context of self-construal and leadership theories.

Enhancing Employee Performance through Organization Development Interventions: A case of Top J Intellectual Property Agency Company in Qingdao, China

2025-03-10T04:55:49+00:00

This study evaluates the impact of Organization Development Intervention (ODI) on employee performance at Top J Intellectual Property Agency in Qingdao, China, focusing on knowledge, motivation, skills, attitude, and overall performance. The research follows a structured three-phase process: pre-ODI diagnosis of current challenges, ODI implementation of tailored interventions, and post-ODI assessment of outcomes. Data collection utilized Appreciative Inquiry-based interviews and expert-reviewed questionnaires, with analysis through descriptive statistics and paired-sample t-tests.

The ODI activities, including structured training, coaching, and mentoring, aimed to enhance employee competencies. The sample included 66 employees with over six months of service, supplemented by insights from five in-depth interviews. Results demonstrate significant improvements across all areas, particularly in knowledge, motivation, skills, and attitude. These findings underscore the value of targeted ODIs in enhancing employee performance within competitive sectors like intellectual property, providing practical insights for similar industries seeking to foster workforce development and optimize performance.

Motivation, Emotional Intelligence, Work Ethics and Job Performance: An Action Research in a Small-Medium Enterprise in Yangon, Myanmar

2025-01-13T23:13:14+00:00

The purpose of this action research study is to improve employees’ job performance using Organizational Development interventions to enhance their motivation, emotional intelligence, and work ethics in a small-medium enterprise in Yangon, Myanmar. Guided by frameworks such as SOAR and the Weisbord Six-Box Model, the study employs a mixed-method approach, incorporating quantitative surveys and qualitative interviews, to diagnose organizational challenges and implement tailored development interventions. Quantitative data were collected through structured questionnaires and analyzed using means, standard deviations, and paired sample t-tests. Data was analyzed using means, standard deviations and paired sample t-tests, to evaluate employees’ work ethics, motivation, emotional intelligence and employee job performance. For qualitative methods, data were collected using semi-structured interviews to understand the current situation of Nature’s Own Company Limited in Yangon, Myanmar and identify key areas of improvement to improve employee job performance. Key findings demonstrate that targeted ODIs implemented helped enhance emotional intelligence, foster ethical work practices, and strengthen intrinsic as well as extrinsic motivation, and significantly improved employee performance. The research further emphasizes the critical role of strategic alignment between organizational goals and employee development in cultivating a productive and engaged workforce. By presenting a structured approach to organizational development interventions, this study offers practical insights for fostering sustainable growth and competitive advantage in similar organizational contexts.

Reducing the Intergenerational Gap between Senior and Younger Employees through OD Interventions on Communication, Leadership, Work Values and Knowledge Management: An Action Research at a Thai Workplace

2025-03-11T07:24:31+00:00

The perception of an intergenerational gap between the senior and younger employees spawns hurdles and difficulties in many workplaces, including an air cargo company based in Bangkok, Thailand. According to the initial assessment results, it was most apparent in the areas of communication, leadership, work values (WVs), and knowledge management (KM). This study reviewed literature on intergenerational gap and the identified issues, designed organization development interventions (ODIs), and implemented them to address the problems. The study was carried out among 40 full-time staff, representing several departments and two major generations at the company. The ODIs took the form of introduction to relevant OD workshops, activities, discussions using appreciative inquiry process. Participants’ attitudes and opinions were measured in the five areas before and after the ODIs using quantitative and qualitative designs. Following the ODIs, paired samples t-tests and focus group results showed that the perceived intergenerational gap and the four key issues were significantly reduced. MLR post-ODI demonstrated that communication had a significant relationship with intergenerational gap. However, other variables showed no significant relationship. This may be due to the confounding factors in the quasi-experiment or limited sample size. The study suggested that companies who employed several generations at workplaces could use the ODI in this study as a starting point for generation gap bridging discussion and improvement in terms of communication, leadership styles, WVs, and KM. It also serves as a basis for revisiting intergenerational debate from the Thai cultural context, which differ from the context in which most generational theories originated. Future studies could focus on validating the models that emerged from that debate.

Enhancing Students’ Academic Engagement at Beijing Polytechnic (BP) Through Organization Development Intervention (ODI)

2025-01-26T09:08:25+00:00

According to the organizational diagnosis, it was found that the students of Beijing Polytechnic (BP) have problems in the areas of autonomy, competence, relatedness, students' self-efficacy and academic engagement. In order to improve the situation, the study was carried out on the 38 students majoring in Business English at the School of Economics and Management (SEM) in BP. This study utilized four intervention methods including Appreciative Inquiry (AI), Team Building (TB), Goal Setting (GS), and Collaborative Learning (CL) with participants over a four-month period.In this study, two questionnaire collections as well as group interviews were conducted before and after the intervention. A mixed-methods approach was employed to collect and analyze data, as well as to test the hypotheses. The results of the paired samples t-test and qualitative analysis of results showed that there was a significant increase in students' autonomy, competence, self-efficacy and academic engagement pre and post the intervention. These findings suggest that targeted ODIs can enhance academic engagement and provide actionable insights for educational institutions.

Improve the Leadership Effectiveness of Middle Managers through Organizational Development Intervention in an International University in Heilongjiang Province

2025-03-11T03:52:11+00:00

The purpose of this study was to clarify the Pre-ODI and Post-ODI situations regarding Moral Modeling, Vision Motivation, Leadership Charm, Individualized Consideration, and Leadership Effectiveness in the Department of Economic Management. To design practical ODIs to improve these variables and subsequently enhance leadership effectiveness. To identify significant differences in these variables between Pre-ODI and Post-ODI and to measure the causal relationships among them. Both qualitative and quantitative research methods were used to compare and analyze the situations Pre-ODI and Post-ODI. Data were collected through questionnaires and focus group. This study selected 99 teachers from the Department of Economics and Management and 3 vice presidents of HIU as research samples. Quantitative data were analyzed using frequency, percentage, paired sample T-tests, and multiple linear regression analysis. Qualitative data were analyzed using content analysis. The quantitative analysis revealed significant changes in the mean values of each variable Pre-ODI and Post-ODI, demonstrating the effectiveness of the intervention. There were significant differences in Moral Modeling, Vision Motivation, Leadership Charm, Individualized Consideration, and Leadership Effectiveness between Pre-ODI and Post-ODI periods. It can be concluded that each independent variable has a significant influence on the dependent variable. A causal relationship exists among them. Through qualitative data analysis, this study identifies strategies for improving the transformational leadership of middle managers.

Key Strategies to Enhance Team Resilience for NGO Sustainability: A Case of Charity Corps Myanmar

2024-12-27T12:33:55+00:00

This study discusses ways to improve team resilience in a non-governmental organization operating in a challenging socio-political context: Charity Corps Myanmar. The study employs qualitative techniques to understand the role of transformational leadership, collective efficacy, team familiarity, and organizational practices in ensuring team resilience and organizational sustainability. Using data from interviews and applying thematic analysis shows important gaps in team dynamics and operation practices that reduce resilience. Using Appreciative Inquiry (AI) and SOAR analysis, this work represents a unique synthesis of frameworks in the context of an NGO and new perspectives on resilience building. They will consider your key takeaways on the importance of adaptability, collaboration and structured organizational practice. To foster transformational leaders and enhance team cohesion and operational efficiency, the study recommends implementing structured leadership training programs and improving communication channels. Our findings offer a useful perspective to NGOs working in high-risk contexts and practical strategies to better resist the challenges they face while serving their mission and accomplishing their objectives.

Strategic Plan to Enhance Employee Wellbeing at Karen Women Empowerment Group

2025-01-31T02:13:44+00:00

Humanitarian workers in Myanmar face unprecedented challenges as they navigate the complexities of a political crisis and ongoing conflict. These individuals endure significant physical and psychological harm due to the unstable environment, which is marked by civil unrest and limited access to vulnerable populations. This study aims to explore the employee well-being of the Karen Women Empowerment Group (KWEG) staff and to develop a long-term strategy to enhance their well-being through initiatives in Organizational Support, Leadership, and Effective Coping Mechanisms. The research has three main objectives: 1) To evaluate the current coping strategies and support systems available to employees that enhance the employee wellbeing at KWEG; 2) To gather employee insights on wellbeing support, current and preferred to enhance employee wellbeing at KWEG; and 3) to design strategies that enhance employee wellbeing based on the findings. The research questions, which focus on employee well-being at KWEG, were developed using the Appreciative Inquiry (AI) model. Purposive sampling was employed to select participants for the qualitative research, ensuring the inclusion of eight informants with relevant experiences or characteristics to address the research objectives effectively. Two virtual focus group discussions, each consisting of four participants, were conducted to gather in-depth insights and create a collaborative space for all informants to contribute meaningfully. The results reveal that KWEG staff envision a positive workplace culture, which can be achieved by promoting mutual respect, understanding, and support among colleagues. This culture should be complemented by supportive leadership that encourages employees to express their needs freely, fosters appreciation and trust, cultivates empathy, and implements effective coping strategies. Key strategies identified include flexible working hours, regular team outings, psychosocial counseling sessions, a reassurance policy for staff health, and the cultivation of a positive working environment.

A Pastoral Care Model for Enhancing Students’ Well-Being at Secondary Schools Under the Saint Gabriel’s Foundation, Thailand

2025-03-25T06:09:15+00:00

Pastoral Care in secondary education is essential for promoting students' well-being by addressing their physical, emotional, social, and spiritual needs. This study aimed to develop a Pastoral Care Model to enhance students' well-being in secondary schools under the Saint Gabriel's Foundation in Thailand. Employing a mixed-method research approach, the study identified nine key components of student well-being: physical and mental health, emotional health, social health, spiritual health, positive emotions, engagement, relationships, meaning, and accomplishment. Data were collected from 1,322 students, resulting in a response rate of 97.92%. The study revealed the top four priority needs for pastoral care as physical and mental health (PNImodified = 0.1009), emotional health (PNImodified = 0.0973), positive emotion (PNImodified = 0.0806), and meaningfulness (PNImodified = 0.0737). The proposed Pastoral Care Model was developed based on the PERMA framework, spiritual leadership principles, and validated by qualitative expert, leading to the formulation of five implementation frameworks: WISE Mind, CARE Plus, PURPOSE Pathways, BRIDGE Model, and SHINE System. The findings contribute to a culturally responsive and evidence-based pastoral care approach, integrating Catholic educational values with contemporary well-being strategies. This research underscores the importance of a structured, holistic pastoral care model in fostering student resilience, engagement, and overall well-being, ensuring that schools serve as supportive environments for students' personal and academic development.

Development of a Model for Enhancing Teachers’ Competencies at Schools under the Saint Gabriel’s Foundation, Thailand.

2025-03-25T05:54:36+00:00

This study aims to develop and validate a model for enhancing teachers’ competencies at schools under the Saint Gabriel’s Foundation, Thailand. The research methods applied both qualitative and quantitative approaches to achieve the four objectives. Objective 1, to explore teachers’ competencies needed for teachers at the school level by using systematic review method to the sources from Southeast Asia Teachers Competency Framework (SEAMEO INNOTECH, 2018) and 20 studies on teachers’ competencies, the results showed five dimensions of teachers’ competencies including content knowledge, pedagogy, community engagement, professional skills, and technological proficiency. Objective 2, to identify the needs for enhancing teachers’ competencies, questionnaire were distributed to the 582 teachers across nine schools under the Saint Gabriel’s Foundation, Mean, Standard Deviation, and PNI_modified were used for data analysis the needs for enhancing teachers’ competencies to indicate the priority for improvement, the results as ranks are technological competencies (PNI_modified=0.044), community engagement (PNI_modified=0.043), pedagogy (PNI_modified=0.042), professional competencies (PNI_modified=0.039) and content knowledge and curriculum (PNI_modified=0.032) respectively. Objective 3, to develop a model for enhancing teachers’ competencies by considering the priority needs from teachers and activities were designed based on the professional development process (Guskey, 2002) for the model. Objective 4, to validate the model through the 15 experts in reviewing and approving the appropriateness of the model. Hence, the final model provides a comprehensive and scalable framework for teacher competencies that integrate with technology, interdisciplinary teaching, and school-community collaboration to improve teacher effectiveness and student learning outcomes, fostering sustainable professional growth in Saint Gabriel’s Foundation schools.

Assessing Factors Impacting College Students’ Attitudes and Behavioral Intentions Toward Augmented Reality Technologies in Yibin, China

2025-04-06T09:09:15+00:00

This study assessed the factors influencing the attitudes and behavioral intentions of college students in Yibin, China, regarding the use of augmented reality (AR) technology. The research focused on students aged 18 and above who showed interest in AR technology. This study leverages three significant theoretical models（TAM, UTAUT, IDT）to enhance and refine the conceptual framework. The conceptual framework included interactivity, innovation, perceived usefulness, sense of presence, perceived ease of use, attitude, and behavioral intention. A total of 450 students from four different majors participated in the survey. The data collection process was carried out in three phases: purposive sampling, stratified random sampling, and convenience sampling. To ensure the quality of the data, experts conducted an Item-Objective Congruence (IOC) assessment of the survey items prior to data collection, followed by a pilot test with 50 participants. Through confirmatory factor analysis (CFA), the factor structure's appropriateness and the model's test were verified, demonstrating a satisfactory fit, with the following model fit indices: CMIN/dF = 2.385, GFI = 0.874, AGFI = 0.847, CFI = 0.949, TLI = 0.942, and RMSEA = 0.056. These indices confirm the reliability and validity of our constructs. Notably, perceived usefulness was identified as the most influential factor on attitude, which in turn significantly impacts behavioral intention. As technology continues to evolve, augmented reality (AR) is demonstrating extensive potential across various domains, including education, business, and entertainment. Given their role as early adopters of new technologies, college students are instrumental in driving the adoption and practical application of AR technology.

Framing Leadership during Campaign Period: An Appraisal System Analysis of Op-eds during the 2022 Philippine Elections

2025-03-18T03:05:27+00:00

This study examines the framing of leadership qualities among the top two presidential candidates using Martin and White’s (2005) and Martin and Rose’s (2007) Appraisal System in the context of the 2022 Philippine elections. The study involved the collection of 78 op-eds gathered through purposive sampling based on the inclusion-exclusion criteria, which was then followed by the application of Fairclough’s (2010, 2015) three steps of critical discourse analysis: textual, processing, and social. The findings indicate that by employing emotional language, assessing leadership qualities and appreciation, and utilizing graduation devices, op-eds can sway public opinion and electoral results. Diverse sources and voices can facilitate a comprehensive and balanced discussion, enabling readers to develop their assessment of the candidates. The media’s important function in political candidate evaluation should include emotionally balanced reporting, credible assessments, nuanced analyses, and inclusion of a range of voices to limit diminishing trust in the media and reduce polarization. This paper demonstrates that the Appraisal System Framework can be an instrument for leadership evaluation, language assessment, and critical media consumption. Future studies should investigate the interaction of social media and traditional media influence in their evolving forms and platforms to shape voter opinions.

Factors Affecting Students’ Satisfaction in Design Courses; A Case Study of University Students in Chengdu, China

2025-01-30T09:30:27+00:00

The purpose of this study is to investigate how students' satisfaction is affected by six independent variables: namely perceived value, teaching quality, learning resources, instructors, course content, and technology. The study mainly adopts the questionnaire survey method, comprehensive research combining quantitative and qualitative approaches, to explore the factors influencing the satisfaction of students majoring in design at Sichuan University of Media and Communications (SUMC), and to improve students' satisfaction by implementing strategic plans. Cronbach's Alpha was employed as a pilot test (n=30) and the Item-Objective Congruence (IOC) was employed to assess the validity of this study. Then, 90 valid questionnaires were collected from SUMC. Multiple linear regression was used to analyze the quantitative data to verify the hypotheses. Subsequently, a group of 30 students participated in the implementation of a strategic plan for 16 weeks. The strategic plan stage was designed based on the results of multiple linear regression. Data were collected through questionnaires and structured interviews, and then the paired samples t-test was used to compare the results of the quantitative data before and after the strategic planning. Multiple linear regression results show that perceived value, teaching quality, learning resources, and instructors have significant effects on student satisfaction, while course content and technology have no significant effects on student satisfaction. Finally, the comparison results of the paired sample T-test show significant differences in perceived value, teaching quality, learning resources, and instructors in the post-strategic and pre-strategic planning stages.

Factors Impacting University Student Satisfaction in Flipped Classroom: A Case study of a Public University in Yunnan Province, China

2025-01-20T10:16:19+00:00

Student satisfaction is an important factor to improve flipped classroom teaching effect. This study focuses on the effects of teacher-student interaction, student engagement, self-efficacy, support services and adoption intention on student satisfaction in flipped classroom. This study was conducted in a public university in Yunnan Province, with 332 students as the survey objects, and 30 students were selected to participate in strategic planning. The research adopts a mixed research method combining quantitative and qualitative. Quantitative data is obtained through questionnaire survey for statistical analysis, and qualitative data is obtained through interview survey for qualitative analysis. The results of multiple linear regression showed that teacher-student interaction (P < 0.001, β=0.3643), student engagement (P = 0.033, β=0.1218), self-efficacy (P = 0.01, β=0.1539), support service (P < 0.001, β=0.2095)had a significant positive correlation with flipped classroom student satisfaction, while adoption intention (P = 0.115, β=0.810) had no significant correlation with satisfaction. At the same time, the paired sample T-test and interview survey results of variable data before and after the strategic plan show that improving the quality of teacher-student interaction and student participation, improving students' self-efficacy, and optimizing learning support services will improve students' satisfaction with flipped classroom learning and improve the actual effect of flipped classroom.

The Influence of Internship Effectiveness on Graduate Employability Skills of Undergraduate Business Administration Students at a Private University in Thailand

2024-12-24T06:53:13+00:00

Internships for business students need to be effective as they play an important role in preparing students for the workforce. This quantitative study aimed to investigate the influence of Internship Effectiveness, as defined by Academic Preparedness, Positive Attitude, Self-initiative, Challenging Tasks, Effectiveness of Supervision, Task Clarity, and Compensation, on Graduate Employability Skills of undergraduate business administration students at a private university in Thailand. The Model of Internship Effectiveness and CareerEDGE Model of Graduate Employability guided as the theoretical framework. Data was collected through a self-reported questionnaire adopted from Phoebe (2010) and Dacre Pool et al. (2014) and a convenience population sample of 72 students participated. Descriptive statistics (mean and standard deviation) and multiple linear regression analysis was employed. Findings revealed moderately high levels of both internship effectiveness and graduate employability skills. While Academic Preparedness, Positive Attitude, and Effectiveness of Supervision, were positively correlated with Graduate Employability Skills, these correlations were not strong enough to have significant, predictive linear relationships. Self-initiative and Task Clarity demonstrated significant, positive predictive relationships with Graduate Employability Skills, explaining 76.1% of the variance. An inverse relationship was found for Compensation that belonging to certain compensation group is associated with lower predicted Graduate Employability Skills, however, the differential effect was not significant. These findings show that by prioritizing Self-initiative and Task Clarity during internships, these aspects can enhance undergraduate business administration students’ Graduate Employability Skills in this context.

Balancing Luxury and Sustainability: A Case Study of Selected Island Resort in Cambodia

2024-11-13T07:37:42+00:00

This study adopts a qualitative approach to explore the experiences and perspectives of guests, staff, and other stakeholders at island resort hotels in Cambodia. It focuses on the coordination between luxury hospitality and sustainability, uncovering diverse insights and real-life experiences. Among 9 interviewees, four were guests traveling as groups, two were stakeholders (the General Manager and owner representative), one is a local community member involved in resort activities, and two were sustainability experts (a former Minister of Tourism and a former Committee Member of the Cambodia Community-Based Ecotourism Network). Participants were selected through purposive and snowball sampling techniques. Data collection involved, an interview with multiple interviewees from local to the expert to provide an in-depth understanding of how luxury and sustainability coexist in Cambodian island resorts. Moreover, the analysis involves identifying and reporting patterns within the data to understand the interplay between luxury hospitality and sustainability practices. The findings reveal that guests value a blend of luxury, eco-friendly practices, and natural surroundings, with sustainability playing a key role in their satisfaction and decision-making. Resort managers and experts highlight innovative strategies, community engagement, and environmental stewardship as vital to enhancing guest experiences. The study highlights practices like renewable energy, eco-friendly materials, locally sourced food, coral reef restoration, and cultural projects to strengthen community ties. To achieve a balance between sustainability and luxury, island resorts integrate some practical measures such as optimizing energy and water use with personalized elements, including enhancing guest experiences and ensuring well-trained staff by innovating some approaches in technology and effective waste management further supporting their commitment to sustainable luxury. This study concludes that Cambodian island resorts can balance luxury and sustainability, offering a model for top-notch guest experiences.

The Role of TikTok in Shaping Wan Music Trends in Thailand: A Digital Ethnography during the COVID-19 Pandemic

2024-10-08T04:50:03+00:00

The advent of digital technology has changed music consumption patterns, driving trends. The emergence of platforms such as TikTok as major influencers in contemporary music composition trends. Due to the disturbing impact of the COVID-19 pandemic on traditional income streams within the music industry. Online platforms like TikTok have gained a new reputation in the music industry as a ways to promote and participate in music. This paper is an in-depth analysis examination of TikTok's role as a form of User Generated Content (UGC) and its consequent impact on the Thai music industry, with a specific focus on the genre known as "Wan music." Qualitative research methods, including participatory observation and data analysis, the The study sheds light on the ways in which TikTok users, predominantly females, interact with and propagate Wan songs, thus enhancing the vibrant community around this musical genre. Through an extensive literature review including original fieldwork, seminal works in the fields of digital ethnography, social media research, and music marketing. This paper empirical findings in a broader theoretical framework. By integrating existing scholarship studies shed light on topics such as digital ethnography, UGC, and music marketing on the nuanced dynamics at play within the intersection of TikTok, Thai music, and the COVID-19 pandemic. The findings underscore the transformative influence of TikTok as a catalyst for music discovery, dissemination, and audience engagement, particularly within the unique socio-cultural milieu of Thailand during a period of global upheaval. Ultimately, this paper contributes to a deeper understanding of the multifaceted role played by digital platforms in reshaping contemporary music ecosystems, offering insights that are pertinent not only to scholars and practitioners in the fields of media studies and musicology but also to stakeholders within the broader creative industries landscape.

Exploring Behavior Intention and Attitude Towards Adoption of Social Media of Nursing Student at School of Nursing Science at a Private University, Thailand

2024-12-16T07:12:36+00:00

The study aimed to determine the behavioral intention to adopt the social media as supplementary tool, investigate the attitude towards adoption of social media as supplementary tool, and explore how the nursing students adopt the social media as supplementary tool for Nursing Foundation course of nursing student at a private university. The researchers used mixed research design, quantitative research and qualitative research method. The survey questionnaire with 5 Likert Scale was employed for quantitative research to measure the behavior intention to adopt the social media as supplementary tool for Nursing Foundation course and attitude towards adoption of social media and semi structure questionnaire for qualitative research. The participants of the study who completed and returned the survey were 24 nursing students. The semi - structure questionnaire was employed to explore how the nursing student adopted the social media as supplementary tool for Nursing Foundation course at a private university, The researchers utilized the descriptive statistic to analyze the data for quantitative research and content analysis, inductive and deductive method for the qualitative research. The research findings revealed that the student perception towards all 5 variables were at high level. However; the student perception toward perceive ease of use (PEU) was the highest level (=4.67,S.D.=0.71) among all five variables, Perceive usefulness (PU) was at high level (=4.35.,S.D.= 0.58) , the student attitude toward using(ATU) social media was at high level (=4.16,S.D.=0.51) , the student’s satisfaction was positive attitude at high level ( .,S.D.=0.95) and the student behavioral intention (BI) toward adoption of social media was at high level consecutively at ( 3.92.,S.D.=0.73).

A Model for Enhancing School Effectiveness at Private Schools in Shenzhen, Guangdong Province, China.

2025-04-20T13:07:20+00:00

This study was conducted to address the necessity of enhancing school effectiveness at private schools in Shenzhen, Guangdong Province, China. Given the competitive educational landscape and evolving regulatory environment, private schools face significant challenges in achieving sustained effectiveness. Therefore, the study aimed to develop and validate a comprehensive model for enhancing school effectiveness, grounded in school effectiveness theory (Marzano et al., 2005), school-based management theory (Caldwell & Spinks, 1988), and flexible leadership theory (Yukl & Lepsinger, 2004). The research adopted qualitative and quantitative methods. Qualitative methods involved descriptive literature reviews and expert interviews to identify critical factors and verify the developed model. The quantitative method was utilized by administering a questionnaire to 335 private school teachers, employing statistical analyses. The study pursued five objectives: exploring school effectiveness factors, identifying the desired and current states, analyzing enhancement needs, developing a context-specific model, and validating the model through expert evaluation forms. Instruments included literature reviews, expert interviews, questionnaires, and SPSS analyses (Frequency, Mean and Standard Deviation). Findings revealed clear mission, good environment, empowering schools, leadership style, and collaborative governance as pivotal factors influencing school effectiveness, with gaps identified particularly in clear mission, good environment, and empowering schools. Consequently, a validated model was developed, integrating these five factors with Yukl’s flexible leadership practices and three encouraged strategies based on the interview with 5 experts to generate significant findings and conclusions, and responses from these experts guided the development of these strategies. The study recommends adopting this model at private schools to systematically improve leadership adaptability and organizational effectiveness while also suggesting future research explore broader implementation scenarios to test the model’s generalizability.

Development of an Instrument to Measure Student Leadership Competencies for Undergraduate Medical Programs in Yunnan, China

2025-04-21T02:24:07+00:00

Medical students play a crucial role in shaping the future of healthcare delivery. Although clinical skills are essential, leadership abilities should be introduced early and reinforced throughout training to help students adapt to rapid changes in education and health systems and to ease their transition into professional practice. This study aimed to identify the leadership competencies relevant to medical students and to develop and validate an instrument for assessing these competencies. Using a theoretical empirical framework, a systematic literature review and content analysis was conducted, and content validity was confirmed to generate a 49-item questionnaire covering seven areas: ethics and social awareness; personal qualities; teamwork and collaboration; patient service management; patient focused; strategic leadership and adaptability; and medical knowledge and skills. The instrument was piloted with 103 undergraduate medical students at a university in Yunnan, China. Confirmatory factor analysis (CFA) and Cronbach’s alpha were applied to evaluate its validity and reliability. The results indicated that the instrument demonstrated strong convergent validity and high internal consistency, with Cronbach’s alpha values exceeding 0.80 for all constructs, indicating high internal consistency. Recommendations include further refinement and testing with larger, more diverse samples to enhance the instrument.