Effects of Design Thinking Integration on Organization Dynamics and Innovation Outcomes in Thai Organizations

Abstract

Purpose: The purpose of the study is to analyze the advantages of integrating design thinking in an organization in Thailand, and its effect on organization dynamics and influencing innovation outcomes.  Design/Methodology/Approach: The research methodology involves qualitative interviews with organizational leaders and literature review. Thematic analysis is applied to interview data.  Findings: The findings highlight the benefits of design thinking in influencing organization dynamics and fostering innovation outcomes within the context of Thai organizations.

Originality/Value: This study contributes to the understanding of the practical benefits of design thinking in shaping organization dynamics and influencing innovation outcomes within the unique business landscape of Thailand, offering insights that can be applied to enhance organizational creativity and problem-solving.