Exploring the Nexus of Entrepreneurship, Sustainability, and Digital Innovation: Understanding Factors Influencing International Students' Behavioural Intentions towards Online Food Delivery Apps in Post-COVID Bangkok

Abstract

Purpose: The purpose of this study is to analyze the significant influence of performance expectancy, effort expectancy, social influence, and behavioral intention toward online food delivery applications.

Design/Methodology/Approach: The researcher employed primary and secondary data collection methods to analyze factors influencing behavioral intentions toward using online food delivery applications. The data was collected among 398 respondents studying at a Thai university located in Bangkok. This research used theoretical frameworks from previous studies to construct a new conceptual framework.

Findings: This research is intended to investigate factors influencing behavioral intentions to use online food delivery applications. This research indicated that performance expectancy, effort expectancy, and social influence have a significant influence on behavioral intention toward using online food delivery applications. Moreover, behavioral intention is also directly influenced by using online food delivery applications.

Research Limitations/Implications: The limitations of the research revealed several factors influencing online food delivery applications used by individual international students in Bangkok. The scope of this study focused only on the intentions of international students who are studying in Bangkok. Moreover, this research focused on the international students in Bangkok, so it might not apply to different nations. However, personal preference factors would have different consideration points toward their decision to use online food delivery applications.

Keywords: Performance Expectancy, Effort Expectancy, Social Influence, Behavioral Intention, Use Delivery Application Behavior

JEL Classification Code: M16, M31, M14, M19