The Factors Influencing Banking Employee Engagement in Thailand

Abstract

Abstract

This study proposes to investigate factors influencing banking employee engagement in Thailand. The objectives of this study were: 1) to study the banking employee engagement; and 2) to study the factors influencing banking employee engagement in Thailand. The questionnaire was distributed to 391 respondents who are banking employees in Thailand. The study utilized quantitative research methods through the convenience sampling technique consisting of online surveys and the Snowball, which uses electronic questionnaires to apply Cronbach’s alpha, descriptive and inferential statistical analysis methods to assess the reliability of the questionnaire, demographic information analysis, and hypothesis testing. The study results were: 1) Three crucial factors influencing banking employee engagement consist of administrator leadership, communication, and compensation. Together, these three independent variables could explain 44.0% of the variation in banking employee engagement. 2) The most potential factor influencing banking employee engagement is administrator leadership at 41.4%. Following communication and compensation in descending order 3) Two factors indicated a P value or significant value over 0.05 consist of rewards and recognition and work environment, which interprets these variables as having a significant influence on banking employee engagement in Thailand.