Jahed, B. ., T. Shinasharkey, and P. . Suesaowaluk. “The Impact of AI-Driven Recommender Systems on Consumer Behavior in Thailand: The Roles of Trust and Satisfaction”. International Research E-Journal on Business and Economics , vol. 9, no. 1, Apr. 2026, pp. 68-80, https://assumptionjournal.au.edu/index.php/aumitjournal/article/view/9872.