AU-HIU International Multidisciplinary Journal

A Multi-Group Study of Public and Private Bank Customers on The Impact of Covid-19 on Bank Growth

2024-08-19T05:06:46+00:00

Purpose: Every country's banking system plays a vital role in its economy. The research focused on examining the impact of bank and RBI policies and measures on online and offline services offered during COVID-19, as well as the impact of COVID-19 on the bank's growth from the perspective of banking customers. Methodology: A Google Form questionnaire was used to gather information from bank customers. Smart PLS SEM was used to analyze the data collected. A total of 412 responses were taken as a sample size. Findings: It can be concluded that customers significantly believe that policies and measures, including online and offline facilities, have significantly impacted the bank's growth. Originality value: No study evaluated the impact of policies and measures issued during COVID-19 on online and offline facilities provided by banks. There was no literature review that looked at how customers perceived the growth of the banking sector during COVID-19.

Factors Driving Tourist Revisit Intention A Case Study of Phu Quoc Island (2022-2024)

2024-08-19T05:07:24+00:00

The tourism industry on Phu Quoc Island has seen notable growth, leading it as a top destination in Vietnam. Phu Quoc has emerged as a premier travel destination for both domestic and international tourists, drawn to its stunning pristine beaches, majestic mountainous landscapes, cultural attractions and multi-million dollar entertainment complexes. Recently, Phu Quoc has experienced a drop in tourism, particularly in the wake of the Covid-19 pandemic. This study examines the factors influencing tourist revisit intentions to Phu Quoc from 2022 to 2024. Key determinants analyzed include tourism resources, accessibility, amusement developments, service quality, safety and security, cost, hygienic environment, and advertisement & promotion. Using a quantitative methodology, data were collected through a structured survey from 434 tourists using stratified probability sampling who had revisited the island. Statistical analyses revealed that tourism resources, cost, safety & security, and service quality significantly impact revisit intentions. The study also emphasizes the role of effective advertisement and the balance between amusement development and environmental protection. These insights offer practical strategies for enhancing tourist satisfaction and promoting repeat visits, contributing to the literature on tourism management.

The Role of Loneliness, Boredom, and Emotion Regulation in Short Video Addiction Among Chinese University Students

2024-11-09T02:08:13+00:00

Purpose: Previous research shows the widespread and excessive use of short video apps among university students, which impairs their academic performance, relationship quality, and physical and mental health. However, the mechanisms behind short video addiction remain underexplored. Therefore, this study aims to determine the direct and indirect effects of loneliness on short video addiction, with boredom as a mediator and emotion regulation as a moderator, among Chinese university students. Research design: This study will use a quantitative approach to achieve the research objective, collecting data through self-reported survey questionnaires that include measures of loneliness, short video addiction, boredom, and emotion regulation. Multiple regression analysis will assess the relationships. Results: The theoretical framework suggests that loneliness positively predicts short video addiction. Boredom plays a mediator in this dynamic in which users with greater loneliness experience increased boredom, which in turn results in short video addiction. Furthermore, emotion regulation moderates the relationship between loneliness and boredom. Conclusions: The findings contribute to the literature on short video addiction and offer valuable insights for educators, mental health professionals, and policymakers, informing the creation of interventions aimed at improving emotion regulation to prevent and reduce short video addiction.