Transformational Tourism: The Evolution of Travel Lifestyles Among Chinese Tourists
Keywords:
Transformational Tourism, Pilgrimage, Cultural Immersion, Sustainable Tourism, Globalization, Chinese TouristsAbstract
Transformational tourism is gaining prominence as traditional forms of travel become outdated, particularly in China. This shift emphasizes personal growth, cultural awareness, and environmental responsibility. The study investigates transformational tourism activities' specific elements and characteristics, the psychological and behavioral changes in tourists post-experience, and the impacts on their daily lives and social relationships. A qualitative approach was employed, utilizing one-to-one interviews with seven Chinese individuals from diverse backgrounds. The interviews were analyzed using thematic analysis to identify key patterns and themes. The results reveal significant personal transformations in participants, including increased tolerance, open-mindedness, and a reassessment of personal values. Encounters with environmental conservation practices fostered a more responsible attitude towards nature and society. Transformational tourism has the potential to foster meaningful changes in travelers, supporting a shift toward more sustainable and enriching travel experiences for Chinese tourists.
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