Motivations and Values of Foreign Retirees Choosing Bangkok as Retirement Destination.
Keywords:
Bangkok , Foreign Retirees, Retirement, Push and Pull ModelAbstract
Bangkok has increasingly become a top retirement destination for foreign retirees due to its unique blend of affordability, cultural richness, and well-established healthcare infrastructure. As the city continues to attract retirees, it is important to understand the motivations behind their decision, enabling Bangkok to find ways to maintain and strengthen its position as a leading retirement destination. This study explores the values and motivations of foreign retirees who select Bangkok as their retirement destination through a push-pull framework. Data were collected through relevant research and semi-structured interviews with seven retirees aged 45 and above, conducted via online platforms. Push factors driving relocation include health concerns, political instability, and environmental issues, while pull factors encompass Bangkok’s healthcare quality, affordable cost of living, and technological advancements. The findings offer valuable insights for policymakers and tourism businesses to better serve the growing retiree demographic, contributing to the local economy and encouraging Thailand’s competitiveness in the global retirement market.
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