A Verification of Being Cruise Destination Attributes Towards Perceived Destination Quality: Application for Managing Thailand Cruise Tourism Destination
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Abstract
Current understanding of the basic characteristics that affect the perceived quality of cruise destinations remains lacking. In order to create a set of perceived destination quality (PDQ) variables, this study intends to investigate and verify cruise destination attributes in both reflective and formative terms. Data was gathered using a questionnaire survey as part of the study’s quantitative research technique. The study sample comprised 350 participants, with GSCA Pro software version 1.1.8 being used to analyze the data that was gathered. The research results confirmed the essential components of perceived destination quality (PDQ), which were composed of the following six important categories as first-order constructs: natural and well-known attractions, the variety of tourist services and culture, the quality of general tourist atmosphere, entertainment and recreation, the general environment, and accessibility. The 23 observed variables in this study, which comprised important reflective and formative components, were used to evaluate these constructs. The study’s findings can serve as a reference for executives, cruise tourism managers, and port destinations as they create policies and plans to grow cruise tourism in the destination region. Meanwhile, researchers may use these sets of variables for consideration in conjunction with other elements in subsequent studies.
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References
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