Drivers of Digitalization and Its Impact on Organizational Resilience in Thailand’s Top Department Stores
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Abstract
This study investigates the key drivers of digitalization and the impacts of digitalization on organizational resilience among Thailand’s top department stores. Targeting mid- to senior-level managers, IT professionals, and operational executives, the study involved collection of data from a sample of 400 respondents using purposive and quota sampling techniques. A pilot test with 40 participants was utilized to ensure the reliability of the questionnaire through Item-Objective Congruence (IOC) and Cronbach’s Alpha analysis. Data were analyzed using Confirmatory Factor Analysis (CFA) and Structural Equation Modeling (SEM). The findings reveal that innovation (β = 0.189, p < .001), human capital (β = 0.519, p < .001), and infrastructure and technology (β = 0.334, p < .001), significantly drive digitalization, while business model adaptation did not show a significant effect (β = 0.057, p = .313). Furthermore, digitalization was shown to have a strong influence on organizational resilience (β = 0.863, p < .001). These results highlight the critical role of investment in human capital, fostering innovation and enhancing technological infrastructure, to accelerate digital transformation and build resilience in a rapidly changing retail environment. The study offers practical insights for department store leaders seeking to strengthen their digital capabilities and adapt effectively to market disruptions.
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References
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