Systematic Literature Review: The Use of SEM in Business and Social Sciences – Insights from ABAC Journal 2021–2024
Main Article Content
Abstract
Structural Equation Modeling (SEM) is a crucial analytical instrument in business and social sciences, allowing researchers to examine intricate correlations between observable and latent variables while reducing measurement errors. This study conducts a systematic literature review (SLR) of SEM-related research published in the ABAC Journal from 2021 to 2024. The review classifies research articles according to their application domains, estimating techniques, software utilization, theoretical frameworks, and geographical study sites. Research indicates that SEM is mostly employed in marketing, management, travel and tourism, finance, human resource management, education, accounting, and economics. Maximum Likelihood Estimation (MLE) is the predominant method, followed by Partial Least Squares-Structural Equation Modeling (PLS-SEM) and Integrated Generalized Structured Component Analysis (IGSCA). AMOS and SmartPLS are identified as the favored SEM software. The research underscores the growing utilization of hybrid SEM methodologies, which combine factor-based and component-based models to enhance analytical flexibility. These findings offer significant insights for researchers and practitioners, assisting them in choosing suitable SEM approaches according to research aims and data attributes. Future research should investigate the use of IGSCA and conduct comparative assessments of various SEM estimate techniques across varied data situations to improve methodological progress in business and social science research.
Article Details
References
ABAC. (2025). About the Journal. http://www.assumptionjournal.au.edu/index.php/abacjournal/about
Ahmadi, S., Widhiastuti, S., Helmy, I., & Aini, A. N. (2023). Examining the antecedents and consequences of adaptive selling capability: Study from microfinance institutions in Indonesia. ABAC Journal, 43(3). https://doi.org/10.59865/abacj.2023.38
Al-Dhubaibi, A. A. S., Rahman, R. A., Sanusi, Z. M., Abdul-Rahman, I. K., & Hanif, M. N. (2024). Levers of control on firm performance in an emerging country: Do management accounting practices matter?. ABAC Journal, 44(4). https://doi.org/10.59865/abacj.2024.59
Ali, F., Kim, W. G., Li, J., & Cobanoglu, C. (2018). A comparative study of covariance and partial least squares based structural equation modelling in hospitality and tourism research. International Journal of Contemporary Hospitality Management, 30(1), 416-435. https://doi.org/10.1108/IJCHM-08-2016-0409
Aloqaily, A. N. (2023). The effects green human resource on employees’ green voice behaviors towards green innovation. ABAC Journal, 43(4). https://doi.org/10.59865/abacj.2023.62
Ativetin, T. (2021). The impact of the learning organization on the essential behaviors regarding employee retention during the covid-19 pandemic. ABAC Journal, 41(3), 20-45. https://www.scopus.com/inward/record.uri?eid=2-s2.0-85113171553&partnerID =40&md5=5da7c7d27b43128f4767b7f24e00e720
Auemsuvarn, P., & Ngamcharoenmongkol, P. (2022). A destination personality and its antecedents and consequences: an application of product branding to destination branding. ABAC Journal, 42(3), 180-198. https://doi.org/10.14456/abacj.2022.28
Barroso, C., Carrión, G. C., & Roldán, J. L. (2010). Applying maximum likelihood and PLS on different sample sizes: studies on SERVQUAL model and employee behavior model. In V. Esposito Vinzi, W. W. Chin, J. Henseler, & H. Wang (Eds.), Handbook of Partial Least Squares: Concepts, Methods and Applications (pp. 427-447). Springer Berlin Heidelberg. https://doi.org/10.1007/978-3-540-32827-8_20
Batada, I. (2021). Modeling online shopping behaviour during covid-19 using the TOE framework. ABAC Journal, 41(3), 46-64. https://www.scopus.com/inward/record.uri?eid=2-s2.0-85113141671&partnerID=40&md5=36cc5fc08621d52ee688ae8ad8016c29
Batool, H., Ye, X., & Wang, T. (2023). Studying the relationship between block chain technology and circular economy dimensions from production aspect and its association with organizational performance: A case study of Pakistani firms. ABAC Journal, 43(3). https://doi.org/10.59865/abacj.2023.29
Borirakcharoenkit, P., Sukhabot, S., Rinthaisong, I., & Soonsan, N. (2022). The influence of saving for investment as a moderator variable between customer equity and behavioral loyalty of Thai investors. ABAC Journal, 42(2), 151-171. https://doi.org/10.14456/abacj.2022.9
Cahaya, Y. F., Sungkono, S., Suharyanto, S., Saripudin, S., Siswanti, I., & Prasetyo, J. H. (2024). Determinants of banking customer loyalty in Indonesia. ABAC Journal, 44(4), 1-13. https://doi.org/10.59865/ABACJ.2024.52
Cattapan, T., Vilaisri, S., & Chinchanachokchai, S. (2023). The influence of social media influencers (SMI) on the pro-environmental behavior of Thai Generation Y regarding the purchase of electric vehicles. ABAC Journal, 43(2), 77-91. https://doi.org/10.14456/abacj.2023.16
Chaipoopirutana, S., & Minakan, N. (2023). Use of partial least square structural equation modeling (PLS-SEM) in customer intention to reuse innovative electronic payment. ABAC Journal, 43(2), 62-76. https://doi.org/10.14456/abacj.2023.15
Chaisuwan, B. N. (2021). Sufficiency economy philosophy-based sustainability dimensions impact on customer equity and brand loyalty. ABAC Journal, 41(1), 43-61. https://www.scopus.com/inward/record.uri?eid=2-s2.0-85100698846&partnerID=40&md5=2d0adea9e8c79cd60053ecc6e119ce29
Chinnapong, P., Aujirapongpan, S., Koompai, S., Dowpiset, K., & Jiraphanumes, K. (2021). The effect of information technology and dynamic capabilities on human resources competencies and innovative performance. ABAC Journal, 41(4), 198-223. https://doi.org/10.14456/abacj.2021.10
Chuchuen, C., & Chanvarasuth, P. (2022). The role of trust in mobile payment adoption: A case study of Thailand. ABAC Journal, 42(4), 64-77. https://doi.org/10.14456/abacj.2022.53
Chumwichan, S., Wongwanich, S., & Piromsombat, C. (2023). Effect of research training environment on doctoral students’ research intentions. ABAC Journal, 43(4). https://doi.org/10.59865/ABACJ.2023.45
Dash, G., & Paul, J. (2021). CB-SEM vs PLS-SEM methods for research in social sciences and technology forecasting. Technological Forecasting and Social Change, 173, 121092. https://doi.org/https://doi.org/10.1016/j.techfore.2021.121092
del Vecchio, P., Secundo, G., & Passiante, G. (2018). Modularity approach to improve the competitiveness of tourism businesses. EuroMed Journal of Business, 13(1), 44-59. https://doi.org/10.1108/EMJB-12-2016-0038
Dhasan, D., & Kowathanakul, S. (2021). The impact of service quality, promotions and customer engagement in determining customer loyalty in the Thai mobile network industry. ABAC Journal, 41(1), 209-240. https://www.scopus.com/inward/record.uri?eid=2-s2.0-85100683386&partnerID=40&md5=af89b17566bdf2382f9d8337545e6ad1
Donici, D. S., & Dumitras, D. E. (2024). Nature-based tourism in national and natural parks in Europe: A systematic review. Forests, 15(4), 588. https://www.mdpi.com/1999-4907/15/4/588
Ekasari, R., Arif, D., & Nurcholis, M. (2023). Service quality and after-sales service on IOT-based car user satisfaction and repeat purchase services in Indonesia. ABAC Journal, 43(3). https://doi.org/10.59865/abacj.2023.33
Fadilah, S., & Ramayah, T. (2023). Closed-loop supply chain adoption and the mediating effect of green capabilities-evidence from Malaysia. ABAC Journal, 43(3). https://doi.org/10.59865/abacj.2023.34
He, Y., Pongsakornrungsilp, S., Pongsakornrungsilp, P., Narangajavana, Y., & Kumar, V. (2024). How nano-influencers citizenship behavior affect their stickiness to the social commerce platform? The roles of perceived value. ABAC Journal, 44(3), 46-63. https://doi.org/10.59865/ABACJ.2024.28
Hongpukdee, N., & Saraphat, S. (2024). Management accounting practices and financial performance of hotel business in Thailand: Are contingency theory perspectives still relevant during the covid-19 pandemic?. ABAC Journal, 44(4), 27-55. https://doi.org/10.59865/abacj.2024.53
Hongsakul, B., & Chuaychoo, I. (2024). The influence of logistics activity on sustainable performance of air cargo business in Thailand. ABAC Journal, 44(4), 45-45. https://doi.org/10.59865/abacj.2024.45
Huang, Y., & Bunchapattanasakda, C. (2023). Influence of marketing mix strategy on brand equity enhancement of chinese dried forest fruit brands based on customer mind model. ABAC Journal, 43(4), 318-339. https://doi.org/10.59865/abacj.2023.53
Hwang, H., Cho, G., Jung, K., Falk, C. F., Flake, J. K., Jin, M. J., & Lee, S. H. (2021). An approach to structural equation modeling with both factors and components: Integrated generalized structured component analysis [doi:10.1037/met0000336].
Imjai, N., Meesook, K., Kanchanamukda, W., Usman, B., & Aujirapongpan, S. (2024). Examining the effect of psychological literacy, self-discipline skills, and emotional intelligence on forensic accounting skills among undergraduate students in Thailand: An empirical insight. ABAC Journal, 44(4). https://doi.org/10.59865/abacj.2024.56
Intayos, H., Netpradit, N., & Samutachak, B. (2021). A causal effect of customer relationship management, attitude, subjective norm, perceived behavioral control of customer affecting purchase intention to using anti-aging business in Thailand. ABAC Journal, 41(1), 121-145. https://www.scopus.com/inward/record.uri?eid=2-s2.0-85100656920&partnerID=40&md5=2d23bd1876bc7a7c42390a29e086064d
Issariyakulkarn, N., Pansukkum, S., & Nunthapirat, D. (2024). Tastes on wheels: Exploring consumer value perceptions, enjoyment and choice behavior in the food truck market. ABAC Journal, 44(4), 1-12. https://doi.org/10.59865/ABACJ.2024.50
Jaengprajak, W., & Chaipoopiratana, S. (2022). Determining antecedents to omnichannel shopping intention among fast fashion consumers in Thailand: a mixed methods approach. ABAC Journal, 42(2). https://doi.org/10.14456/abacj.2022.2
Jirawuttinunt, S., Issarapaiboon, A., Mueangjum, C., & Pataraarechachai, V. (2024). The role of organizational innovation capability in the relationship between disruptive innovation and organizational performance of Thai listed firms . ABAC Journal, 44(3), 193-209. https://doi.org/10.59865/abacj.2024.27
Jitsoonthornchaikul, M. (2022). An empirical study on the service marketing factors influencing the need of consumers for an online food ordering delivery using subscription-based model. ABAC Journal, 42(3), 17-37. https://doi.org/10.14456/abacj.2022.18
Kaewnin, T. (2024). Factors affecting consumers’ adoption of virtual banks in Thailand. ABAC Journal, 44(4), 500-516. https://doi.org/10.59865/abacj.2024.66
Kanthawongs, P., & Jabutay, F. (2024). Socialization and impulse buying of young adults in s-commerce: Mediating roles of hedonic browsing and upward social comparison. ABAC Journal, 44(3), 64-84. https://doi.org/10.59865/ABACJ.2024.29
Keeratipranon, M., & Theerawanviwat, D. (2023). Knowledge, ethics and sustainability of social enterprises in Thailand: The mediating effect of sufficiency economy philosophy. ABAC Journal, 43(2), 188-206. https://doi.org/10.14456/abacj.2023.23
Khanngoen, C., Lertwachara, K., Gulthawatvichai, T., Chutiphongdech, T., Limteerakul, V., Panbamrungkij, T., & Wattanawaraporn, R. (2023). Factors influencing customer co-creation and happiness in fitness center businesses. ABAC Journal, 43(3). https://doi.org/10.59865/abacj.2023.35
Khongsawatkiat, N., & Agmapisarn, C. (2023). Understanding the relationship between trade show motivational attributes, trade show participation, and business performance. ABAC Journal, 43(1), 116-136. https://www.scopus.com/inward/record.uri?eid=2-s2.0-85148582067&partnerID=40&md5=46602d66ca0632db0e6d7c3b84546b57
Khusnah, H., & Soewarno, N. (2022). Mediation effects of moral reasoning and integrity in organizational ethical culture on accounting fraud prevention. ABAC Journal, 42(4), 78-93. https://doi.org/10.14456/abacj.2022.54
Kim, L., & Jindabot, T. (2021). Key determinants on switching intention in Cambodian banking market. ABAC Journal, 41(2), 204-222. https://www.scopus.com/inward/record.uri?eid=2-s2.0-85109929209&partnerID=40&md5=1cb1f82aa34049d64d66359132935535
Kim, L., Jindabot, T., Pongsakornrungsilp, S., & Horam, N. (2023). How to enhance perceived e-learning usefulness: Evidence from Thai university students. ABAC Journal, 43(1), 18-33. https://doi.org/10.14456/abacj.2023.2
Kim, L., Jindabot, T., Yeo, S. F., & Janthong, S. (2023). Determinants of intention to repurchase antigen test kit (atk) product. ABAC Journal, 43(4). https://doi.org/10.59865/abacj.2023.63
Kim, L., Maijan, P., Jindabot, T., & Ali, W. B. (2022). Assessing customer trust in latex glove industry: Fear of covid-19 as a moderator. ABAC Journal, 42(2), 245-266. https://doi.org/10.14456/abacj.2022.12
Kitcharoen, S. (2021). Quality of management and digital learning platform in higher educational institution during covid-19. ABAC Journal, 41(3), 65-89. https://www.scopus.com/inward/record.uri?eid=2-s2.0-85113154050&partnerID=40&md5=8d772a3be79b46195f605ad944923ef5
Kitjaroenchai, M., & Chaipoopiratana, S. (2022). Mixed method: antecedents of online repurchase intention of Generation Y towards apparel products on e-commerce in Thailand. ABAC Journal, 42(1), 73-95. https://doi.org/10.14456/abacj.2022.37
Kumar, S. S., Narayan, S., Sharma, K., Kaur, R., & Sen, R. (2023). Creating sustainable high-performance human resource practice through employees learning agility: The transition adaptive approach. ABAC Journal, 43(3). https://doi.org/10.59865/abacj.2023.40
Kumsura, A., Sresteesang, W., & Tongnuch, T. (2024). Cognitive, affective, and normative drivers of pro-environmental intentions among urban forest visitors – the IPMA approach. ABAC Journal, 44(4), 43-43. https://doi.org/10.59865/abacj.2024.43
Laliwan, S., & Potipiroon, W. (2022). Board capital, organizational capital and organizational performance of agricultural and non-agricultural co-operatives in Thailand. ABAC Journal, 42(2), 195-215. https://doi.org/10.14456/abacj.2022.11
Leruksa, C., Sathatip, P., & Meeprom, S. (2023). Beyond factors: IGSCA-SEM's application in the context of cannabis tourism. ABAC Journal, 43(4). https://doi.org/10.59865/ABACJ.2023.54
Ma, J., & Aung, M. A. A. (2022). A study on the purchase intentions of agricultural products by chinese consumers in zhejiang province on a live sales platform. ABAC Journal, 42(3), 232-248. https://doi.org/10.14456/abacj.2022.31
Maneechaeye, P., & Potipiroon, W. (2022). Safety climate and safety behaviors among thai pilots: The mediated moderated structural equation modeling technique. ABAC Journal, 42(2), 128-150. https://doi.org/10.14456/abacj.2022.8
Meeprom, S., Pangprasert, B., & Boonkum, W. (2024). Can perceived experiential marketing of nutritional meat-based food enhance repurchase intention? The role of customer engagement. ABAC Journal, 44(4), 1-17. https://doi.org/10.59865/ABACJ.2024.51
Meeprom, S., & Suttikun, C. (2024). AI- and employee-based customer services in restaurants: customer engagement leading to loyalty during the covid-19 pandemic. ABAC Journal, 44(2), 61-76. https://doi.org/10.59865/ABACJ.2024.15
Muensriphum, C., Makmee, P., & Wongupparaj, P. (2021). Cross-cultural competence - a crucial factor that affects chinese corporations’ business performance in the eastern special development zone of Thailand. ABAC Journal, 41(4), 175-197. https://doi.org/10.14456/abacj.2021.9
Napontun, K., Lertwachara, K., Gulthawatvichai, T., Chutiphongdech, T., Wattanawaraporn, R., Chuenpreecha, D., & Senachai, P. (2023). Captivating spectators: Exploring the influence of marketing mix elements on sports event engagement. ABAC Journal, 43(3). https://doi.org/10.59865/abacj.2023.43
Napontun, K., & Senachai, P. (2023). Identifying factors influencing consumers not to skip trueview advertising on youtube. ABAC Journal, 43(1), 85-102. https://doi.org/10.14456/abacj.2023.6
Napontun, K., Senachai, P., Julagasigorn, P., & Chuenpreecha, D. (2024). Influences of the promotion mix on brand love, brand loyalty, and word-of-mouth: Evidence from online fashion retail in Thailand . ABAC Journal, 44(4). https://doi.org/10.59865/abacj.2024.41
Niyawanont, N., & Wanarat, S. (2021). Structural equation modelling of digital entrepreneurship, logistics innovation, and digital transformation influence on logistics performance of logistics entrepreneurs in Thailand . ABAC Journal, 41(4), 147-174. https://doi.org/10.14456/abacj.2021.8
Noosong, J., Achwarin, N., & Duang-Ek-Anong, S. (2021). Managing teacher acceptance of new technology: The case of robotics kit. ABAC Journal, 41(4), 272-292. https://doi.org/10.14456/abacj.2021.13
Noypa, S., Trichandhara, K., & Potipiroon, W. (2021). Are humble salespeople more successful? Examining the influence of humility on perceived mentoring support and career success . ABAC Journal, 41(4), 88-107. https://doi.org/10.14456/abacj.2021.5
Peng, B., Bunkaewsuk, P., Uppathampracha, R., Kumjumpa, P., & Bao, L. (2024). The effect of work-family conflict on turnover intention for white-collar workers: Examining the mediating role of job stress and burnout. ABAC Journal, 44(1), 104-123. https://doi.org/10.59865/abacj.2024.5
Peng, B., & Potipiroon, W. (2022). The effect of job insecurity on bank employees’ job stress and job burnout during covid-19: A moderated mediation model. ABAC Journal, 42(3), 38-56. https://doi.org/10.14456/abacj.2022.19
Phairat, P., & Potipiroon, W. (2022). High performance work systems and innovative work behavior among telecom employees: The mediating roles of organizational climate for innovation and psychological empowerment. ABAC Journal, 42(3), 214-231. https://doi.org/10.14456/abacj.2022.30
Pinthong, C., Inprasertkul, T., & Phitchayamethiwat, T. (2024). Exploring visitors’ pro-environmental behaviors at urban forest destinations . ABAC Journal, 44(2), 24-44. https://doi.org/10.59865/ABACJ.2024.14
Pişirir, E., Uçar, E., Chouseinoglou, O., & Sevgi, C. (2020). Structural equation modeling in cloud computing studies: A systematic literature review. Kybernetes, 49(3), 982-1019. https://doi.org/10.1108/K-12-2018-0663
Pongwat, A., & Talawanich, S. (2024). What makes people attend a craft beer event? Investigating influential factors driving attitude and behavioral intention . ABAC Journal, 44(2), 1-13. https://doi.org/10.59865/ABACJ.2024.11
Poolsawat, P. (2021). Effects of risk-taking propensity and psychological capital on entrepreneurial intention: The mediating role of attitude towards entrepreneurship in Southern Thailand. ABAC Journal, 41(2), 82-100. https://www.scopus.com/inward/record.uri?eid=2-s2.0-85110005015&partnerID=40&md5=b5bb771729ec1577de9141f4fc2e25f0
Prakthayanon, S., & Worasatepongsa, P. (2022). The influence of factors affecting intentions to purchase electric vehicles (EVS) among Thai consumers. ABAC Journal, 42(4), 94-114. https://doi.org/10.14456/abacj.2022.55
Prasongthan, S. (2022). Organizational resilience and job security on building employee engagement during covid-19 pandemic of Thai hotel industry. ABAC Journal, 42(2), 107-127. https://doi.org/10.14456/abacj.2022.7
Prasongthan, S. (2023). Exploring tourists’ responsible behavior: evidence from Thailand. ABAC Journal, 43(3). https://doi.org/10.59865/abacj.2023.28
Prawira, N. G., Susanto, E., & Prawira, M. F. A. (2023). Visual branding on Indonesian tourism destinations: Does it affect tourists?. ABAC Journal, 43(1), 52-68. https://doi.org/10.14456/abacj.2023.4
Pumiviset, W., & Suttipun, M. (2024). Corporate social responsibility and SMEs’ performance: Mediating role of sustainable competitive advantage. ABAC Journal, 44(4), 47-47. https://doi.org/10.59865/abacj.2024.47
Purwanto, P. (2021). Society attitudes and intentions to use products in Sharia bank of Aceh: The role of religiosity and social influence. ABAC Journal, 41(2), 223-242. http://www.assumptionjournal.au.edu/index.php/abacjournal/article/view/4223
Qamar, A., & Qureshi, M. A. (2022). Impact of behavioral, technological & societal antecedents on continuous usage intentions of mobile banking. ABAC Journal, 42(4), 46-63. https://doi.org/10.14456/abacj.2022.52
Rasmidatta, V. (2023). Comparative analysis of factor-based and composite-based structural equation models: Factors affecting word-of-mouth of tourists in Khung Bang Kachao. ABAC Journal, 43(4), 135-164. https://doi.org/10.59865/abacj.2023.58
Rattanaburi, K. (2023). Impact of electronic word-of-mouth on consumer-based brand equity and purchase intention: Hotel industry in Thailand. ABAC Journal, 43(2), 92-105. https://doi.org/10.14456/abacj.2023.17
Rita, M. R., Kristanto, A. B., Hidayat, R., Nastiti, P. K. Y., & Usmanij, P. A. (2024). The determinants and effects of competitive advantage of Lasem batik tulis MSEs. ABAC Journal, 44(3), 85-103. https://doi.org/10.59865/ABACJ.2024.30
Ru-Zhue, J., Aujirapongpan, S., Phetvaroon, K., & Agmapisarn, C. (2023). Why should hotels become more environmentally friendly? Does gender matter in customer feedback?. ABAC Journal, 43(4), 69-96. https://doi.org/10.59865/abacj.2023.51
Rungroueng, T., & Monpanthong, P. (2023). A confirmation of elemental factor toward perceived port quality. ABAC Journal, 43(4), 1-22. https://doi.org/10.59865/ABACJ.2023.56
Rungroueng, T., & Monpanthong, P. (2023). Updating cruise tourism theme: A methodology of systematic literature review. ABAC Journal, 43(3), 241-267. https://doi.org/10.59865/abacj.2023.41
Sangthong, S., & Soonsan, N. (2023). An analysis of destination reputation, perceived value and environmentally responsible behavioral intention of domestic tourists to scuba diving in Aandaman Coast, Thailand . ABAC Journal, 43(1), 103-115. https://doi.org/10.14456/abacj.2023.7
Sathatip, P. (2024). Triggers for reducing waste and disposable packaging: Insights from food truck consumers in Thailand . ABAC Journal, 44(2), 77-93. https://doi.org/10.59865/ABACJ.2024.16
Sathatip, P., Senachai, P., Napontun, K., Chuenpreecha, D., Tovara, S., & Daengmeesee, S. (2024). Systematic literature review: The use of SEM in Journal of Travel & Tourism Marketing (JTTM) between 2020–2022. ABAC Journal, 44(3). https://doi.org/10.59865/abacj.2024.25
Satitsamitpong, M., Napontun, K., Senachai, P., Tovara, S., & Daengmeesee, S. (2024). Enhancing spectator engagement in e-sports events. ABAC Journal, 44(2), 41-60. https://doi.org/10.59865/ABACJ.2024.13
Searches, J. (2025). ABAC Journal impact factor, indexing, ranking (2025). https://journalsearches.com/journal.php?title=abac+journal
Senachai, P., Julagasigorn, P., & Chumwichan, S. (2023). The role of retail mix elements in enhancing customer engagement: Evidence from thai fast-moving consumer goods retail sector. ABAC Journal, 43(2), 106-124. https://doi.org/10.14456/abacj.2023.18
Senachai, P., Julagasigorn, P., & Chumwichan, S. (2024). Examining the influences of satisfaction and trust on the behavioral intentions of customers who dined in casual dining restaurants: A mixed-methods approach. ABAC Journal, 44(1), 25-55. https://doi.org/10.59865/abacj.2024.8
Sinanuwong, P., Agmapisarn, C., & Khetjenkarn, S. (2021). Linking cabin crew’s motivation to service performance: The mediating role of ambidextrous behavior. ABAC Journal, 41(3), 155-173. https://www.scopus.com/inward/record.uri?eid=2-s2.0-85113141222&partnerID=40&md5=b32fa0f863e1346fd5e5503371aa6343
Sittichanbuncha, S., Silpcharu, T., & Wattanakomol, S. (2024). Management guidelines for listed companies on the stock exchange of Thailand for moving towards sustainability. ABAC Journal, 44(4), 44-44. https://doi.org/10.59865/abacj.2024.44
Sofiyanti, N., Adawiyah, W. R., & Darmawati, D. (2024). Local ventures’ shared leadership persuasion: How knowledge sharing and interactive work culture influence employees’ innovation. ABAC Journal, 44(4). https://doi.org/10.59865/ABACJ.2024.48
Sriram, K. V., Arora, M., Varshney, K., & Kamath, G. B. (2021). Online purchase intention: A study on consumer behaviour in Indian digital environment. ABAC Journal, 41(4), 67-87. https://doi.org/10.14456/abacj.2021.4
Srisawat, T., Makmee, P., & Ruangtip, P. (2021). Business success for sustainability indicator development of one tambon one product. ABAC Journal, 41(4), 224-246. https://doi.org/10.14456/abacj.2021.11
Subongkod, M., & Hongsakul, B. (2024). Structural equation modeling for the business performance of private hospitals in Thailand: Management perspective. ABAC Journal, 44(3), 1-22. https://doi.org/10.59865/ABACJ.2024.23
Sungthong, S., Aujirapongpan, S., & Meesook, K. (2023). Exploring the relationship between entrepreneurial orientation, innovation and financial performance: The mediating role of absorptive capacity and technological innovation capability. ABAC Journal, 43(4). https://doi.org/10.59865/ABACJ.2023.49
Suwannakul, E., & Khetjenkarn, S. (2022). Relationship between self-service technologies’ service quality, satisfaction, attitudinal and behavioral loyalty of airline passengers. ABAC Journal, 42(3), 1-16. https://doi.org/10.14456/abacj.2022.17
Tadawattanawit, S., Intuluck, W., & Srisakun, C. (2023). The influence of perceived behavioral control and desire to travel on domestic travel intention to Bangkok: A moderated mediation model of tourists’ attitudes and preferences. ABAC Journal, 43(2), 125-142. https://doi.org/10.14456/abacj.2023.19
Taeratanachai, C., Wonglorsaichon, P., & Agmapisarn, C. (2024). Relationship quality as a mediator of the effects of social commerce on purchase intentions. ABAC Journal, 44(2), 94-122. https://doi.org/10.59865/ABACJ.2024.20
Talawanich, S., & Pongwat, A. (2024). Employing patriotism and nationalism in destination crisis communication strategy for the pandemic. ABAC Journal, 44(1), 1-24. https://doi.org/10.59865/abacj.2024.2
Tarurhor, E. M. (2021). Mediation of government policies on compensation strategy and employee performance: A structural equation model approach. ABAC Journal, 41(2), 243-258. https://www.scopus.com/inward/record.uri?eid=2-s2.0-85109918069& partnerID=40&md5=857ac35236ff8c1186b029a223c06756
Tassawa, C., & Khumhome, B. (2023). An investigation into the role of packaging design elements on perceived value and price fairness: A moderating effect of age. ABAC Journal, 43(3). https://doi.org/10.59865/abacj.2023.32
Terason, S., Tiwari, S., Pattanayanon, P., & Kulwanich, A. (2022). The mediating effect of perceived value on the relationship between motivated consumer innovativeness and sports facility revisit intentions. ABAC Journal, 42(2), 89-106. https://doi.org/10.14456/abacj.2022.6
Thepprasarn, T., & Suntrayuth, S. (2022). Attitude, job embeddedness, and turnover intention in gig workers in Thailand: The roles of social influence. ABAC Journal, 42(4), 168-182. https://doi.org/10.14456/abacj.2022.59
Thongyai, K., & Potipiroon, W. (2022). How entrepreneurial leadership enhances the financial performance of small and medium enterprises: The importance of intellectual capital and innovation capabilities. ABAC Journal, 42(2), 172-194. https://doi.org/10.14456/abacj.2022.10
Ubaidillah, N. Z., Khalid, F. D. B., Hamdan, R., & Liwan, A. (2022). Investigating behavioural determinants for disaster preparedness among youth in Malaysia. ABAC Journal, 42(3), 99-115. https://doi.org/10.14456/abacj.2022.23
Ueasangkomsate, P., Atthawej, T., & Sudharatna, Y. (2021). Influence of knowledge management orientation on performance with innovativeness in SMEs . ABAC Journal, 41(4), 126-146. https://doi.org/10.14456/abacj.2021.7
Uppathampracha, R. (2022). How ethical leadership sparks employee innovative work behavior: Examining the mediating role of employee resilience and work engagement. ABAC Journal, 42(3), 199-213. https://doi.org/10.14456/abacj.2022.29
Vilaisri, S., Chamchang, P., & Kumar, V. (2023). Factors influencing intentions to return express delivery packages for next use in a developing country. ABAC Journal, 43(4). https://doi.org/10.59865/ABACJ.2023.47
Võ, V. V. (2021). The effect of service quality dimensions on student’s satisfaction and loyalty. ABAC Journal, 41(1), 81-99. https://www.scopus.com/inward/record.uri?eid=2-s2.0-85100647434&partnerID=40&md5=d6b96ad4b83294a1ac1473a8ca85983f
Wang, Q., Li, C., & Zhu, L. (2024). Analysis on the acceptance of AIGC technology by art and design students in universities in China. ABAC Journal, 44(4). https://doi.org/10.59865/abacj.2024.57
Wattanawaraporn, R., & Manosudhtikul, P. (2024). Insignificant but essential: The critical role of non-significant variables through necessity logic in sport event tourism context. ABAC Journal, 44(3), 131-144. https://doi.org/10.59865/ABACJ.2024.35
Wening, N., & Moertono, B. (2023). The mediating role of creativity on the effect of knowledge sharing on sustainable competitive advantage. ABAC Journal, 43(2), 42-61. https://doi.org/10.14456/abacj.2023.14
Widyaningtyas, D., Untoro, W., Setiawan, A. I., & Wahyudi, L. (2022). Indonesian consumers’ preferences for herbal products: The impact of safety and attitude on consumer intentions. ABAC Journal, 42(3), 116-131. https://doi.org/10.14456/abacj.2022.24
Wiwoho, G., Yulianeu, A., Qohin, A., & Wihuda, F. (2023). The moderating role of collectivistic orientation in relational bonding practice and bank customer long-term orientation. ABAC Journal, 43(2), 207-223. https://doi.org/10.14456/abacj.2023.24
Yasri, Y., Dwita, V., Gusti, M. A., & Mokhtar, N. F. (2024). Enforcement branding choice for SMEs specialty food brands among Indonesian Millennials. ABAC Journal, 44(3), 104-118. https://doi.org/10.59865/ABACJ.2024.31
Yoopetch, C., Siriphan, P., & Chirapanda, S. (2022). Determinants of customer satisfaction via online food delivery applications. ABAC Journal, 42(2), 70-88. https://www.scopus.com/inward/record.uri?eid=2-s2.0-85131087599&partnerID=40&md5=1cbe412a72fdee2d95ee773aadfe8058
Zhu, B. (2021). Millennial consumers’ purchase intention for eco-fashion apparel: A study from Southern China. ABAC Journal, 41(1), 1-25. https://www.scopus.com/inward/record.uri?eid=2-s2.0-85100606825&partnerID=40 &md5=a5bdbeded318dd67dea90394aba23022
Zhu, B., & Thøgersen, J. (2023). Consumers’ intentions to buy energy-efficient household appliances in China . ABAC Journal, 43(1), 1-17. https://doi.org/10.14456/abacj.2023.1
Zhu, M., Sari, A., & Lee, M. M. (2018). A systematic review of research methods and topics of the empirical MOOC literature (2014–2016). The Internet and Higher Education, 37, 31-39. https://doi.org/https://doi.org/10.1016/j.iheduc.2018.01.002
Zyphur, M. J., Bonner, C. V., & Tay, L. (2023). Structural equation modeling in organizational research: The state of our science and some proposals for its future. Annual Review of Organizational Psychology and Organizational Behavior, 10(Volume 10, 2023), 495-517. https://doi.org/https://doi.org/10.1146/annurev-orgpsych-041621-031401