Key Factors Influencing Technology Adoption for Food Loss Management in SMEs
Main Article Content
Abstract
Food loss is a pressing global issue, with significant economic, environmental, and social ramifications. Small and Medium Enterprises (SMEs), which constitute a substantial share of food production, often face higher levels of food loss during processing due to limited resources and production capacity. Digital technologies present a promising solution for managing food loss and enhancing sustainable food security. However, SMEs frequently encounter barriers, such as resource constraints, limited budgets, and inadequate technical expertise, when adopting such technologies. This study investigates the factors influencing the adoption of digital technologies for food loss management among SMEs in the food manufacturing industry by employing an integrated framework that combines the Unified Theory of Acceptance and Use of Technology (UTAUT) with the Technology-Organization-Environment (TOE) perspective. Data were collected through a census approach, using questionnaires emailed to representatives of food manufacturing SMEs registered with the Department of Business Development in the Bangkok Metropolitan Region, Thailand, yielding 371 usable responses. Confirmatory Factor Analysis (CFA) and Structural Equation Modeling (SEM) were utilized for data analysis. The findings revealed that performance expectancy, effort expectancy, and facilitating conditions, significantly impact the adoption of digital technologies, with facilitating conditions being the most influential factor. Conversely, social influence does not have a significant effect. The study highlights the importance of robust digital infrastructure, accessible technology specialists, and tailored training programs to enhance SMEs’ digital adoption. Furthermore, promoting awareness of the benefits of digital technologies and ensuring user-friendly solutions can improve confidence, motivation, and operational efficiency, ultimately reducing food loss in SMEs.
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References
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