Article Review: The Elusive Green Consumer Authors: Katherine White, David J. Hardisty, and Rishad Habib Harvard Business Review, July - August 2019

Abstract

Going green and sustainable has been a frustrating paradox to companies for decades. Consumers are often considered as the biggest hurdle to companies when going green and sustainable. Most consum­ers claim to be eco-friendly, but in actual fact their green consumption patterns are constrained by other priorities in life, reflecting an intention-action gap.

This article, “The Elusive Green Consumer” by White, K., Hardisty, D. J., & Habib, R. (2019) inspires readers of the Harvard Business Review with a comprehensive insight into green consumption and sustainable behavior throughout its 17 pages.