1.
Chatpathomrak K. Unlocking the Virtual Realm: Exploring Consumer Motivations in Embracing Virtual Reality and Augmented Reality for Modern Home Shopping in Thailand. augsbejr [Internet]. 2025Sep.29 [cited 2025Sep.29];18(3):108-19. Available from: https://assumptionjournal.au.edu/index.php/AU-GSB/article/view/8152