Bisen, Ayush, and Chompu Nuangjamnong. “An Influence of Advertising on Consumer-Based Brand Loyalty: A Case Study on a Sports Shoe Brand in Bhopal India”. AU-GSB e-JOURNAL 14, no. 1 (June 24, 2021): 26-36. Accessed May 25, 2025. https://assumptionjournal.au.edu/index.php/AU-GSB/article/view/5298.