Wu, Rui. 2014. “Aspects of Chinese Consumer Behavior in Buying Foreign Branded Products: A Case Study of Dove Chocolate, at CR Vanguard Hypermarkets in Xi’an City, Shaanxi Province, China”. AU-GSB E-JOURNAL 5 (1). https://assumptionjournal.au.edu/index.php/AU-GSB/article/view/489.