Exploring What Drives E-Learning Satisfaction and Continued Use Among Undergraduate Students in Jiangxi, China
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Purpose: This paper generally explores the key factors influencing undergraduate students’ satisfaction and continued use intentions at a university in Jiangxi, China, when engaging in e-learning. Research design, data, and methodology: The study’s student population was 500 undergraduate students. Questionnaires were used to survey university students at a Jiangxi, China university with experience with e-learning to get statistical data. The gathered data was analyzed using Systematic Confirmatory Factor Analysis (CFA) and Structural Equation Modeling (SEM) to determine the correlations between the variables. Results: The research indicates high-quality course content will likely meet students’ expectations and needs. Students generally have certain expectations for online courses, including the content’s relevance, depth, and practicality. Students feel their choice has been validated when course content meets or exceeds these expectations. Therefore, the quality of course content helps students gain recognition for online learning. Conclusions: With the progression of the times and continuous advancements in information technology, e-learning has become the preferred choice for most learners, especially during the widespread adoption of online learning during the COVID-19 pandemic. E-learning has greatly complemented traditional teaching methods.
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